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Here are some of the most recent articles and videos in our highly acclaimed, free e-mail newsletter, Web Marketing Today®, sent to 88,000 confirmed opt-in subscribers each week.
Recent Web Marketing Today Headlines
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Getting Your Fair (Impression) Share on Google
If you've been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — "ROAS." The next step to getting the most from PPC advertising is maximizing the percentage of time in which your ads are showing for relevant, converting search queries. May 15 -
3 Must-Test Areas for Lead-Generation Websites
Lead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically “considered purchases,” involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products. May 15 -
How to Make Your Site More Customer Friendly video
A user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales. However, the process of making a website more usable is non-intuitive. It often involves fully understands what a consumer sees.
May 15 - May 08 - 4 Triggered Emails for Business Websites
- May 08 - How to Generate Phone Calls from Pay-per-click Ads video
- May 01 - The Best $39 You Could Spend to Improve Conversion
- May 01 - Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55) video
- Apr 24 - Mobile Marketing Tips for Small Business. Part 1
- Apr 24 - Keyword Research to Help You Develop Content - with Ron Jones (4:36) video
- Apr 24 - Recent Internet Marketing Articles for 24 Apr 2012, Annotated Links
- Apr 23 - Dr. Ralph Wilson Announces Sale of Web Marketing Today
- Apr 17 - 5 Link Building Dos and Don'ts
- Apr 17 - What SEO Ranking Signals Are Important Now - with Mike Grehan (5:36) video
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