Text-Only E-Mail Format Preference

"What percentage of your subscribers opt for 'text-only'?" -- Debbie Weil, WordBiz Report

Since December 2002 I have offered a choice of text or HTML formats, with HTML pre-selected. Of my business subscribers (Web Marketing Today and Doctor Ebiz), about 16.2% selected text format. Of my casual subscribers (The Joyful Heart newsletter), 22.6% selected text format. In my recent "Survey of E-Mail Format Preferences and Programs," Web Marketing Today, May 7, 2003, I found that about 22% of respondents selected text format if no pre-selection was offered. http://www.wilsonweb.com/wmt8/email_format_preferences.htm