Ralph Wilson, James B. Pettijohn, and Charles E. Pettijohn,
"Customer-oriented Features of Online Store-Building Cart
Systems: A Review of Those Most-frequently Used by Small- and
Medium-Sized Businesses," Journal of e-Business,
5(1) 2005, pp. 1-15.
Ralph F. Wilson, James B. Pettijohn, and Shannon D.
McMurtrey, "Online Shopping Carts: The State-of-the-Art,"
Journal of Internet Commerce, 5 (2) 2006, pp.
75-94.
Ralph F. Wilson and James B. Pettijohn, “E-Mail Marketing
Software: The State of the Art,” Journal of Digital
Business, 1(1), Summer 2006, pp. 75-94.
Ralph F. Wilson and James B. Pettijohn, “Using Keyword
Research Software to Assist in the Search for High-demand,
Low-supply Online Niches: An Overview,” Journal of Internet Commerce,
6(1) 2007, pp. 101-117.
Ralph F. Wilson and James B. Pettijohn, “Search Engine
Optimization: A Primer on Keyword Strategies,” Journal
of Direct, Data, and Digital Marketing Practice, 8(2),
October-December 2006, pp. 121-133.
Ralph F. Wilson and James B. Pettijohn, “Search Engine
Optimization: A Primer on Linkage Strategies,”
Journal of Direct, Data, and Digital Marketing Practice,
8(3), January-March 2007, pp. 210-225.
Ralph F. Wilson and James B. Pettijohn, "Social Bookmarking: A Primer
for Online Marketers," Journal of Digital Business, 2(1-2),
December 2007, pp. 29-45.
Accepted for Publication
Ralph F. Wilson and James B. Pettijohn, “Affiliate
Management Software: A Primer,” Journal of Website Promotion,
3(1), Winter 2007.
I served as a Research Assistant to Dr. James Bonner at
California Institute of Technology 1970-1973:
