If you're the marketing manager or marketing director you need to find places to lay your hands on information quickly, to research new areas, to uncover resources. You also need to get marketing personnel up-to-speed quickly.
The Web Marketing Today site is huge (2,500 pages plus), so here's a quick outline of what you'll find here. We provide information about Internet marketing in the form of articles, annotated links to key articles, newsletters, books, and seminars. This is how the site is organized:
Web Marketing Today Free Edition is our free weekly e-mail newsletter published is our e-mail newsletter published
to 108,000+ confirmed opt-in subscribers
. We recommend that you subscribe -- it's free -- though you'll know a lot of what we talk about. However, here's where we share some new tips and ideas, so keep an eye on this when it comes.
Don't be too quick to judge this as beneath you. Dr. Wilson can write for the most technical Internet marketers, but he has a gift of being able to write to be understood even by people new to the field. Don't mistake good writing for baby-level content.
You can also search these articles for keywords using the search form at the top of every page in the site.
Web Marketing Today Premium Edition is the paid e-mail newsletter and where you'll find the real meat. In each issue (nearly
monthly) Dr. Wilson and others are researching and writing on an important area of Internet marketing. Most of these issues written for paid subscribers are subsequently turned into short business reports -- sometimes full-length books. Each month you'll also receive via e-mail about 150 to 200 new annotated links (see below), to keep you up-to-date in the field. When you subscribe you get nearly all of our key e-books worth several hundred dollars (see below). It's a tremendous deal for only $49.95 annually, especially for marketing managers who are too often forced to pay several hundred or thousand dollars for such well-researched, actionable information.
Books. Dr. Wilson has written more than a dozen books on all facets of Internet marketing. John Wiley and Son published his Planning Your Internet Marketing Strategy -- a good place to start. He's also written self-published books on shopping carts, e-mail marketing, landing pages, promoting a local business, and starting an e-business on a shoestring. You'll find lots of wisdom collected in these books. You can download most as e-books or order print copies. Some of these are written for novices, others for those with experience under their belts
who want to learn more.
Beyond briefings in Atlanta and Dallas, Seattle, San
Francisco, Chicago, and Denver earlier this year, in October 2006
Dr. Wilson be holding Briefings in:
Research Room comprises
more than 19,000
articles and resources on Internet marketing. Every month our team scours the Internet for new articles and resources on 105 topics. The database of annotated links includes the author, title, publication, date, URL, and a brief synopsis of what the article is about, saving you huge swatches of research time.
Every month we add about 150-200 links and periodically purge the bad links. About half of these are free to all. But the topics about selling online are reserved for paid subscribers. You can search the annotated links database using the search form at the top every page in the site.
If you're already a marketing expert, this section alone will save you lots of research time. Within minutes you will have found the most up-to-date, on-point articles available on the Web, rather than taking hours of painful searching.
About Dr. Wilson. Dr. Wilson is a pretty known
entity online, having been a pioneer in the field of Internet marketing since beginning Web Marketing Today in 1995. Tens of thousands of successful online businesses have gotten their start from articles, e-books, and information on this site. If you need more, you can find online a brief bio, press mentions, and various awards.
That's the quick outline. Enjoy the site. We'll keep adding up-to-date content for colleagues like you. Welcome.
