Web Marketing Today
Reader Demographic Profile

Web Marketing Today is published to 101,000+ confirmed opt-in subscribers . From a survey of 350 Web Marketing Today (Free Edition) readers in July 2005, the following demographic profile emerges:

The typical Web Marketing Today reader is male (65%), in his mid-30s to mid-50s, a part- or full-owner of his own business (67%), conducts Business to Consumer e-commerce sales (50%), and has a budget for Internet promotion of $3,000 to $25,000 (40%). The typical reader works in single-person (32%) or 2-to-6 employee (34%) companies that do business on the Internet, though 34% of readers are employees in larger companies.

Readers work in all kinds of industries, led by retail trades (16%); website developers (12%); advertising, PR, and marketing companies (10%); and media and publishing companies (9%).

65% of readers have the authority to specify, recommend, or purchase Internet-related products and services, with more than 50% working in businesses where they have all or most of the Internet responsibility.

Web Marketing Today readers are found in 200 countries and territories around the world, with a predominance in the United States (64%), Canada (8%), the UK (7%), and Australia (4%), with the other 17% in other countries.

Here are the results of the survey in graphical form:

Web Marketing Today readers are old enough to be serious about Web marketing and a large enough role in their businesses to purchase or select the services and products their business need.

Web Marketing Today readers tend to have a large stake in the e-business they operate, with two-thirds full or part owners. The other their are likely to have Interest marketing responsibility for the companies that employ them.

While 36% of Web Marketing Today readers are business owners or managers, there are a significant number of others in various roles supporting the website and online business.

Two thirds of Web Marketing Today readers are presently engaged in e-commerce, that is, selling products online. Half of readers sell products to consumers, 27% sell to other businesses.

Web Marketing Today readers tend to represent small businesses. While 39% have less than $3000 to spend, 40% have budgets from $3000 to $25,000, and 21% have budgets ranging from $25,000 to over $5 million.

32% of Web Marketing Today readers are the sole employees of their online business. 34% work in companies of 2 to 6 employees. The remaining one third are in larger companies.

Larger image. Web Marketing Today readers aren't confined to a single industry, but represent all kinds of businesses. The top industry is retail trades (16%), indicating the strong number in online B2C e-commerce. Another concentration is website developers (12%) who often influence their clients' decisions for purchasing services and products to facilitate online business. Next is a group in Advertising, PR, and Marketing (10%). Some of these will be firms seeking to advertise their own services to promote their clients' businesses. There is a concentration in media and publishing (9%), those who influence others by what they write. You also find influencers and purchasers among Internet consultants (7%), other consultants (7%), and educators (7%).

Larger image. 65% of Web Marketing Today readers have the authority to specify, recommend, or purchase Internet-related products and services. The bulk of Web Marketing Today readers are the decision-makers.

Larger image. 52% of Web Marketing Today readers have all or most of the Internet responsibility for their company. Others work in firms with larger Internet departments.

Web Marketing Today readers are truly cosmopolitan, found in 200 countries and territories, though nearly two-thirds are in the United States. Concentrations of readers are also found in Canada (8%), the UK (7%), and Australia (4%).