Ads and Affiliates
PPC Basics, Part 9: DaypartingDayparting, or ad scheduling, is the process of scheduling pay-per-click advertising campaigns to display ads at specific hours of the day or days of the week. It’s a common practice in traditional marketing. For example, a television advertiser might show its ads during prime time, but not at other times of the day. May 21, 2012
8 Steps to Developing Ad Revenue from Your Website -- Part 4 of Start-up SuccessIn part 4 of a series, Dr. Wilson explains how to generate advertising revenue from your website. He describes which sites have better potential, then the process in 8 steps. Nov 1, 2011
Revenue Attribution: Don't Pay Too Much to Your Advertisers - John Marshall (5:09)In this video interview, web analytics expert John Marshall explains the problem and possible solutions of attributing an online sale to multiple ads a customer may have clicked on while they shop -- paid search, e-mail marketing, display ads, and an affiliate program -- wrongly counting the sale to only one channel. Mar 15, 2011
How to Identify and Monetize Your Most Valuable Keywords with Aaron Wall (4:08)In this video interview, SEO expert Aaron Wall explains how to use Google Search-Based Keyword Tool in order to find lists of keywords with in categories, bid prices, and search volumes, so you can determine how best to structure you site to make money on ads and affiliates. Mar 23, 2010
How to Boost AdSense Earnings with Google Analytics - Aaron Wall (4:56)In this video interview search expert Aaron Wall gives step-by-step guidance in how to boost your Google AdSense advertising revenue. (1) Connect your AdWords and Analytics accounts, (2) accumulate keyword data, (3) export data to a spreadsheet, (4) sort for highest earning keywords, (5) determine the current rank of pages with these keywords on your site, (6) optimize those webpages to increase rank for that particular keyword. Sep 29, 2009
Review: How to Viral MarketViral marketing is (fairly) easy to define, but very difficult to accomplish successfully. Dr. Wilson reviews MarketingSherpa's How to Viral Market toolkit, the best book he has read on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious marketers. Apr 7, 2009
Using Banner Ads to Promote Your WebsiteAre banner ads dead? Don't count them out yet -- but be wise. This popular article gives you an overview of banner ad terminology, important metrics, the formula for determining banner ad cost per sale, and lower cost approaches than the traditional CPM pricing. Recently updated. Mar 31, 2009
How to Find and Attract Top Performing Affiliates - Dixon Jones (8:14)
Dixon Jones explains how to find and then recruit top affiliates by getting involved in the affiliate scene, tracking competitor backlinks to find their affiliates, and building relationships with sites on top for your keyphrase.
Mar 10, 2009
How to Use Social Media for Affiliate Marketing Links - Shawn Collins (8:04)Affiliate marketing expert Shawn Collins explains how to use social media to get links for affiliate marketing. He explains how he does this with YouTube, Flickr, blogs, and Twitter, with a number of innovative ideas. Feb 10, 2009
How Merchants Can Recruit and Retain Good Affiliates - with Shawn Collins (7:43)
Shawn Collins explains the steps for a merchant to recruit and retain affliates -- how to to identify potential affiliates, recruit affiliates, activate affiliates, and finally, retain affiliates. Jan 19, 2009
<< prev
next >>
(2-letter abbreviation)
Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!