How Merchants Can Recruit and Retain Good Affiliates - with Shawn Collins (7:43)

In this video interview affiliate expert Shawn Collins of Affiliate Summit (www.affiliatesummit.com) explains the steps for a merchant to recruit and retain affliates. He explains using Link Capture to identify potential affiliates, then follows up with postcards and phone calls to recruit affiliates. The next step is activation, using a series of instructional e-mails from an autoresponder -- with phone calls and direct mail. Finally, retention is through finding out what affiliates need and providing that to them -- including higher fees to 'super affiliates.'

In this video, Shawn Collins recommends:

• Link Capture to find affiliates (www.wilsonweb.com/afd/linkcapture.htm)
• ExpressCopy to mail postcards (www.wilsonweb.com/afd/expresscopy.htm)
• AWeber Autoresponder to activate affiliates(www.wilsonweb.com/afd/aweber.htm)
• Affiliate Summit Conference to get together affiliates and merchants (www.wilsonweb.com/afd/affiliatesummit.htm)

In this video, Shawn Collins recommends:

• Link Capture to find affiliates (www.wilsonweb.com/afd/linkcapture.htm)
• ExpressCopy to mail postcards (www.wilsonweb.com/afd/expresscopy.htm)
• AWeber Autoresponder to activate affiliates(www.wilsonweb.com/afd/aweber.htm)
• Affiliate Summit Conference to get together affiliates and merchants (www.wilsonweb.com/afd/affiliatesummit.htm)

This interview took place at PubCon Las Vegas, Nevada in November 2008.