Ads and Affiliates

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Don't Buy Traffic, Buy Intent -- with John Marshall (5:03)

When you buy traffic indiscriminately, you waste money on 'traffic' that doesn't convert well. Rather, says John Marshall, when you're purchasing ads, think of it as purchasing 'intent.' He explains with an illustration of advertising for marshmallow guns.

Feb 26, 2008 - 3:48:00 PM

Promoting Your Site to Rise above Web Clutter
Dr. Wilson compares the cost and effectiveness of the primary approaches to site promotion: search engine optimization (SEO), paid search (PPC), banner advertising, affiliate programs, advertising in e-zines, solo e-mail advertising, networking in online communities, viral marketing campaigns, and joint venture (JV) arrangements.
Oct 30, 2007 - 8:23:00 AM

Review: Google Advertising Tools
Google Advertising Tools is a computer programmer's introduction to earning money online, especially by advertising with Google, carrying Google AdSense ads on your website, and using Google APIs.
Feb 22, 2006 - 6:25:00 PM

Aren't Google AdSense Ads a Diversion?
Google AdSense ads may or not belong on a website, depending upon the overall purpose of the site. Here's a rationale for including them, even on a site that's selling its own products and services.
Jan 18, 2006 - 6:19:00 PM

Ad Revenue for a Broadly Focused Website
Developing a website with an advertising revenue model is difficult for a broadly focused site. Discusses how to evaluate potential income but stresses building traffic from search engines.
Jan 18, 2006 - 4:04:00 PM

How Merchants Can Recognize and Fight Affiliate Fraud
Affiliate fraud is getting worse. The author outlines various types of affiliate fraud, explains what to look for when screening affiliate applications, and offers resources for affiliate managers.
Aug 10, 2005 - 12:53:00 PM

Should Affiliate Link Point to the Merchant's Domain?
It has long been considered wise to have affiliate links point to the merchant's domain. But this can backfire for larger merchants. Dr. Wilson discusses the various issues that concern cookies, anti-adware, affiliate hijacking, and blocked domains in this rather technical article on various approaches used by affiliate management software programs.
Apr 27, 2005 - 1:52:00 PM

Google AdSense vs. Other Advertisers
Google AdSense payouts have decreased, but it still provides the most revenue for many sites, even if it don't disclose its revenue share.
Mar 16, 2005 - 4:23:00 PM

Online Advertising Discussion List
Since 1996, the Online Advertising Discussion List has focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. The list also provides editorial coverage of industry conferences. Moderated by Internet marketing industry pioneer and conference speaker Cliff Kurtzman, the Online Advertising Discussion List is a great knowledge-base that you and your company can tap into for expertise and information. It is entirely free to subscribe. You can go to http://www.o-a.com to start receiving the daily discussion.
Feb 9, 2005 - 2:20:00 PM

Tracking Print Ad Responses
Recommends short subdirectories in print ads to help track response. Rather than redirecting to the home page, suggests developing specific landing pages for each ad or ad group. This will be much more effective in closing the sale.
Jan 26, 2005 - 2:46:00 PM