Ads and Affiliates
How to Boost AdSense Earnings with Google Analytics - Aaron Wall (4:56)In this video interview search expert Aaron Wall gives step-by-step guidance in how to boost your Google AdSense advertising revenue. (1) Connect your AdWords and Analytics accounts, (2) accumulate keyword data, (3) export data to a spreadsheet, (4) sort for highest earning keywords, (5) determine the current rank of pages with these keywords on your site, (6) optimize those webpages to increase rank for that particular keyword. Sep 29, 2009
Review: How to Viral MarketViral marketing is (fairly) easy to define, but very difficult to accomplish successfully. Dr. Wilson reviews MarketingSherpa's How to Viral Market toolkit, the best book he has read on the nuts and bolts of developing a successful viral marketing campaign. Strongly recommended for serious marketers. Apr 7, 2009
Using Banner Ads to Promote Your WebsiteAre banner ads dead? Don't count them out yet -- but be wise. This popular article gives you an overview of banner ad terminology, important metrics, the formula for determining banner ad cost per sale, and lower cost approaches than the traditional CPM pricing. Recently updated. Mar 31, 2009
How to Find and Attract Top Performing Affiliates - Dixon Jones (8:14)
Dixon Jones explains how to find and then recruit top affiliates by getting involved in the affiliate scene, tracking competitor backlinks to find their affiliates, and building relationships with sites on top for your keyphrase.
Mar 10, 2009
How to Use Social Media for Affiliate Marketing Links - Shawn Collins (8:04)Affiliate marketing expert Shawn Collins explains how to use social media to get links for affiliate marketing. He explains how he does this with YouTube, Flickr, blogs, and Twitter, with a number of innovative ideas. Feb 10, 2009
How Merchants Can Recruit and Retain Good Affiliates - with Shawn Collins (7:43)
Shawn Collins explains the steps for a merchant to recruit and retain affliates -- how to to identify potential affiliates, recruit affiliates, activate affiliates, and finally, retain affiliates. Jan 19, 20094 Tasks Your Internet Ad Absolutely Must AccomplishYour short, Internet ad must accomplish four vital tasks: (1) attract interest, (2) present your offer, (3) select the audience, and (4) get the click-through. In this article Dr. Wilson's explains each of these tasks. Nov 25, 2008
How Do I Get Visitors to My Site? Part 3. Traffic from Other AdvertisingIn this third article in a series on driving traffic, Dr. Wilson describes and evaluates other advertising approaches: e-mail newsletter or ezine advertising, solo e-mails, comparison shopping engines or bots, affiliate programs, ad agencies, and ad networks. Oct 21, 2008
Don't Buy Traffic, Buy Intent -- with John Marshall (5:03)
When you buy traffic indiscriminately, you waste money on 'traffic' that doesn't convert well. Rather, says John Marshall, when you're purchasing ads, think of it as purchasing 'intent.' He explains with an illustration of advertising for marshmallow guns.
Promoting Your Site to Rise above Web Clutter
Dr. Wilson compares the cost and effectiveness of the primary approaches to site promotion: search engine optimization (SEO), paid search (PPC), banner advertising, affiliate programs, advertising in e-zines, solo e-mail advertising, networking in online communities, viral marketing campaigns, and joint venture (JV) arrangements. Oct 30, 2007
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