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Don't Buy Traffic, Buy Intent -- with John Marshall (5:03)

Dr. Ralph F. Wilson, Web Marketing Today
Feb 26, 2008 - 3:48:00 PM

When you buy traffic indiscriminately, you waste money on 'traffic' that doesn't convert well. Rather, says John Marshall, when you're purchasing ads, think of it as purchasing 'intent.' He explains with an illustration of advertising for marshmallow guns.

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