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Useful Key Performance Indicators (KPIs) for Small Businesses - Avinash Kaushik (9:47)Dr. Ralph F. Wilson Web Marketing Today - May 19, 2009 |
In this video interview, Analytics expert Avinash Kaushik outlines various types of Key Performance Indicators (KPIs) for small businesses -- especially looking at where people come from, what content is being consumed, and measuring outcomes.
Ask, says Avinash: (1) Where do people come from, looking at percent of visits across all traffic sources, with bounce rate. Ask: (2) What content is being consumed, looking at the top ten entry pages, most viewed pages, and product pages. Finally, (3) measure outcomes that are important to your business. Outcomes are variations on (a) increased revenue, (b) reduced cost, or (c) increased customer satisfaction and retention. Article content sites will learn from looking at visitor loyalty and visitor recency.
Avinash Kaushik is a co-founder of MarketMotive, Analytics Evangelist for Google.com, and writes a blog Occam's Razor. This interview was recorded on May 6, 2009 at the Emetrics Marketing Optmization Summit in San Jose, CA.
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