Web Analytics
Useful Key Performance Indicators (KPIs) for Small Businesses - Avinash Kaushik (9:47)In this video interview, Analytics expert Avinash Kaushik outlines various types of Key Performance Indicators (KPIs) for small businesses -- especially looking at where people come from, what content is being consumed, and measuring outcomes. May 19, 2009
Review: Always Be TestingDr. Wilson reviews Always Be Testing by Bryan Eisenberg and John Quarto-vonTivadar. For those trying to figure out how to test and what to test in order to improve their online business, this is the book to start with. Apr 28, 2009
How Do You Measure Success with SEO? - with Alan K'necht (9:19)SEO expert Alan K'necht explains how to set up Google Analytics so that you can determine which search terms or keywords are driving conversions on your site. That way you can prioritize SEO for these keywords and make increased profits. Apr 7, 2009
How to Use SEO Analytics to Make Some Quick Money - Aaron Wall (4:23)Aaron Wall explains how to use your SEO analytics to make changes to your site that can boost sales by (1) featuring pages that are doing well, (2) delisting sections that are doing poorly, and (3) adding keyword modifiers that bring traffic to titles to boost rankings for them. Mar 3, 2009
Measuring beyond the Click (what Google Analytics Can't Tell You) - John Marshall (8:05)John Marshall explains three approaches to find out what a site visitor does after clicking to your site -- information that Google Analytics can't tell you. Three approaches include: (1) taking a survey, (2) competitive analysis, and (3) looking at paths through the website. Marshall explains the kinds of things that can be learned in these ways. Feb 3, 2009
How to Segment Visitors with Google Analytics for Amazing Insights
Jonathan Weber defines what segments are, what it can do, and how to set up powerful segments in Google Analytics using Advanced Segmentation features. Dec 2, 2008
Goals in Google Analytics: Why Do They Matter?Robbin Steif walks you through Google Analytics goals. She defines the term, explains how goals are used, explains the relationship of a goal to a sales funnel, describes the benefits of setting up goals, and outlines how to create a goal. Sep 23, 2008
Free 4Q Customer Service Survey - with Jonathan Levitt (6:40)
Jonathan Levitt of iPerceptions describes 4Q, a free, customer service survey. It can be easily installed on a site and asks permission from a random sample of visitors to complete a survey. Q1. How satisfied are you overall? Q2. What are you here to do? Q3. Were you able to complete your task, and Q4. If 'yes' what was strong about your experience? If 'no' why not? You can sign up for the survey at 4q.iperceptions.com. Jul 17, 2008How to Fix Problems with Google Analytics Site Search Data
Analytics expert John Marshall outlines three possible probles with Google Analytics site search data and how to correct each: (1) Nobody seems to be using site search, (2) numbers are showing as keywords, and (3) precise search terms dominate the site search report. Jun 17, 2008
How to Gain Keyword Insight from Searches within Your Site
Checking Google Analytics for the keywords people use in your local site search can yield valuable data about user intent -- and give you insights you won't get from keyword searches from search engines. John Marshall explains how to set up site search tracking within Google Analytics to get you started.
Jun 17, 2008
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