Web Analytics
Web Analytics
How Google Analytics Can Help Content Work Better with Robbin Steif (5:42)
Robbin Steif explains how with analytics you can determine how many people view your content. But more important you can see the bounce rate and the time on a page. These number help you determine which content needs reworking so that it will perform better. Steif also discusses industry benchmarking available within Google Analytics and the pros and cons of putting tracking code at the top of the webpage vs. the bottom.
May 13, 2008, 01:11
Web Analytics
Using Google Analytics to Find Traffic that Converts Best with Robbin Steif (5:21)
Analytics expert Robbin Steif explains how you can determine the type of traffic that converts best using Google Analytics. You examine each media type (e-mail, paid search, organic search, etc) with the traffic reports category and compare how each type converted, within the 'goals' tab. She explains the use of 'thank you' pages that signal completed goals. Once you've determined the media types that convert best, you can drill down to find ways to improve these results.
May 13, 2008, 01:05
Web Analytics
Measuring Your Offline Advertising Effectiveness with Jim Sterne (3:56)
 Since on the Web everything can be measured, Jim Sterne contends that you can use traffic on your website to calibrate the bump experienced from everything from newspaper ads to radio spots, and other kinds of offline advertising. You can encourage readers to type in a particular URL if your offer is enticing, allowing even finer web analytics precision.
Mar 25, 2008, 08:13
Web Analytics
All about the WAA (Web Analytics Association) with Jim Sterne (5:11)
In his short video Jim Sterne talks about the Web Analytics Association (WAA, www.webanalyticsassociation.org/), of which he helped found in 2005. Goals are education, support, community, standards, and advocacy in this industry association made up of consultants, vendors, and practitioners. They sponsor training through online classes in Web Analytics through the University of British Columbia (www.tech.ubc.ca/metrics/).
Mar 25, 2008, 08:01
Web Analytics
Introduction to Web Analytics with Jim Sterne (5:17)
In this video taken at SES London, Jim Sterne explains some of the basics of Web analytics. He outlines click-throughs and pageviews, logfiles and pag tags, measuring outcomes, as well as customer attitudes. Training, he says, can be found from vendors as well as from vendor consultant partners.
Mar 25, 2008, 07:50
Web Analytics
How KPIs (Key Performance Indicators) Help You Improve Your Online Business
Dr. Wilson explains why KPIs (Key Performance Indicators) help you track what's really going on with your website so you can improve your online business. He gives examples of KPIs that match business objectives, such as conversion rate, time on site, bounce rate, pages per visit, etc.
Mar 25, 2008, 04:16
Web Analytics
How to Track Ad Results Using Google Analytics
This article defines landing pages and thank you pages. Then it provides a step by step approach to tracking ads with Google Analytics -- setting 'goals' for your landing pages, coding or tagging links for your ads, and then viewing the results of your ad campaigns in Google Analytics.
Jan 8, 2008, 02:34
Web Analytics
5 Ways Google Analytics Can Help Increase Traffic to Your Website
Google Analytics can be mined to increase traffic to your site, specifically, to determine (1) what keywords customers are using, (2) what keywords customers find you on in the lesser search engines, (3) keywords searched for in your site's own search program, (4) what kind of e-mail marketing is succeeding, and (5) your most important referring sites. Author Robbin Steif explains how to determine each of these using Google Analytics.
Oct 9, 2007, 08:02
Web Analytics
A Small Business Approach to Web Analytics: John Marshall (video, 8:22 )
 John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses.
Sep 11, 2007, 09:53
Web Analytics
10 Tips for Getting Better Data from Google Analytics
Google Analytics expert Robbin Steif gives several insider tips on how to get the most from Google Analytics. She explains set-up details that the novice will miss.
Jun 12, 2007, 08:46
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