Web Analytics

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How Bounce Rate Can Help You Pinpoint Site Problems
Web analytics expert Robbin Steif explains how the metric "bounce rate" can help you figure out how to improve a poorly-performing site. She defines the term, explains why bounce rates matter, gives rules of thumb for good and bad bounce rates, and explains how the bounce rate can pinpoint problems. Nov 24, 2009

What Are People Doing on Your Website - Jim Sterne (4:13)
In this short video interview, Internet marketing expert Jim Sterne discusses the very simple premise of Web analytics -- that if you can find out what interests people on your site, you can focus more energy, investment, and focus there in order to increase income. Companies that develop the ability to learn from their analytics can thrive; those that don't will gradually die. Oct 20, 2009

How to Boost AdSense Earnings with Google Analytics - Aaron Wall (4:56)
In this video interview search expert Aaron Wall gives step-by-step guidance in how to boost your Google AdSense advertising revenue. (1) Connect your AdWords and Analytics accounts, (2) accumulate keyword data, (3) export data to a spreadsheet, (4) sort for highest earning keywords, (5) determine the current rank of pages with these keywords on your site, (6) optimize those webpages to increase rank for that particular keyword. Sep 29, 2009

Using Site Search to Read Your Customers' Minds
In this article, Internet marketing expert explains how setting up a site search program on your website -- and then hooking it to your analytics program -- can help you learn a lot about what visitors are looking for on your site and how you can improve their experience. She explains how to set up site search on Google Analytics. Aug 25, 2009

The Power of Assigning Dollar Values to Website Behaviors - Jason Burby
In this video interview web analytics expert Jason Burby explains why being able to assign dollar values to various behaviors on your website helps you prioritize what you feature and how you sell your products and services to get the highest ROI. This task of assigning dollar values is also known as monetization. If you don't assign value, he says, you risk leaving money on the table. Aug 25, 2009

The Importance of Defining Business Goals - Jason Burby (6:42)
Clarity about your online business goals is necessary for Internet success. Site analytics help understanding your customers' behavior on the site, Attitudinal data answers the whys and whats. While a company's departments may have different goals, representatives should meet to define, document, and prioritize these. Jul 28, 2009

Measuring Your Influence on Twitter with Twitalyzer - Eric Peterson (5:36)
In this video interview Web analytics expert Eric Peterson describes his analytics tool, Twitalyzer, which measures five fundamental aspects of a person's or company's use of Twitter: influence, signal, generosity, velocity, and clout. Jul 21, 2009

How to Identify, Optimize, and Prune Poorly Performing Keywords
Paid Search expert Christine Churchill explains how to identify poor performing keyword phrases for both traffic-driven and conversion-driven websites, how to set up conversion tracking, and how to improve keyword performance by  tweaking bid price, keyword negatives, ad copy, landing page selection, and landing page targeting -- as well as eliminating the worst performing keywords. Jul 21, 2009

The Power of Setting Marketing Performance Goals - Laura Patterson (5:50)
In this video interview, Laura Patterson observes that businesses waste money on marketing when they don't set measurable objectives in advance. Understand the business outcomes your are expected to achieve. Then set performance targets to measure which, if met, will achieve the desired outcomes. Jul 14, 2009

Key Performance Indicators for Small Business with Eric Peterson (6:25)
In this video interview web analytics expert Eric Peterson discusses Key Performance Indicators (KPIs) that can be useful for small businesses. KPIs are a way to distill a huge amount of analytics data into information relevant to your business. He focuses on KPIs for e-commerce businesses as well as marketing and PR related firms. Jul 7, 2009