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How Google Analytics Can Help Content Work Better with Robbin Steif (5:42)Dr. Ralph F. Wilson, Web Marketing Today - May 13, 2008 |
Robbin Steif explains how with analytics you can determine how many people view your content. But more important you can see the bounce rate and the time on a page. These number help you determine which content needs reworking so that it will perform better. Steif also discusses industry benchmarking available within Google Analytics and the pros and cons of putting tracking code at the top of the webpage vs. the bottom.
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