Introduction to Web Analytics with Jim Sterne (5:17)
Dr. Ralph F. Wilson, Web Marketing Today
Mar 25, 2008, 07:50
In this video taken at SES London, Jim Sterne explains some of the basics of Web analytics. He outlines click-throughs and pageviews, logfiles and pag tags, measuring outcomes, as well as customer attitudes. Training, he says, can be found from vendors as well as from vendor consultant partners.
