| Web Analytics video |
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What Are People Doing on Your Website - Jim Sterne (4:13)Dr. Ralph F. Wilson , Web Marketing Today - Oct 20, 2009 |
In this short video interview, Internet marketing expert discusses the very simple premise of Web analytics -- that if you can find out what types of products, content, etc. that people are finding on your site, you can focus more energy, investment, and focus there in order to increase income. Companies that develop the ability to learn from their analytics can thrive; those that don't will gradually die.
Jim Sterne is an Internet marketing pioneer. He does speaking and consulting through his company TargetMarketing.com and runs the eMetrics Marketing Optimization Summit. This interview was taped at eMetrics in San Jose, California in May, 2009.
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