Design/Usability
Design/Usability
Build Your Sales Argument in a Simple, Straight Line
Without a following a clear path to a single objective, sales page copy can lose readers who bail out before reaching the end. Usborne recommends (1) being clear about the page's objective, (2) allowing readers to see the final outcome from the beginning, and (3) writing in a straight line without detours.
May 6, 2008, 06:44
Design/Usability
How to Develop a Content Strategy with Rebecca Lieb (4:54)
 ClickZ editor Rebecca Lieb explains the whys and hows of developing a content strategy. Keeping content fresh attracts return visitors as well as increased attention from the search engine spiders. Content can include reaction to industry news, a unique 'voice' and point-of-view, and features on new products and services. Lieb encourages writing with keywords in mind, then using these keywords and synonyms early in the article.
Apr 29, 2008, 12:38
Design/Usability
How to Sell to Seniors Online
Todd Follansbee explains how best to sell to seniors, ages 55 to 60 and up. He explains what makes them more conservative, and the implications for design and sales approach. Then he offers design tips to reach them most effectively.
Apr 15, 2008, 13:13
Design/Usability
Online Forms Offer Better Data, More Security, and Less Spam
Dr. Wilson describes the pros and cons of the mailto: link as well as various kinds of online forms programs written in Perl and PHP. He discusses potential challenges of spam and data and server security, as well as various solutions, such as hidden configuration information, field verification, JavaScript, CAPTCHA applications, and ScanAlert. He concludes with links to several forms tools.
Apr 2, 2008, 08:35
Design/Usability
Book Mention: The PHP Anthology
This book provides PHP 5 examples for many common website tasks, including database access, date and string manipulation, e-mail, tables, access control, etc. Recommended for more experienced webmasters and programmers.
Dec 18, 2007, 01:22
Design/Usability
Book Mention: High Performance Web Sites
Author Steve Souders provides 14 tips that can speed up webpage loading for high performance sites. Helpful if you're a webmaster charged with optimizing a website.
Dec 11, 2007, 00:57
Design/Usability
An ROI Approach to Website Redesign with Lance Loveday (7:32)
 Dr. Wilson interviews Lance Loveday, author of Web Design for ROI about a unique approach that seeks the largest bang for the buck when allocating redesign time and dollars. Loveday recommends analytizing sections of the website for the degree to which they contribute to the site's key goals, then focusing time and resources to make them most effective and improve the conversion rate. One particular area to spend money is to improve the shopping cart and landing pages.
Dec 4, 2007, 23:04
Design/Usability
How to Make Your About Us Page More Effective
Todd Follansbee discusses the importance of the About Us page to customer trust and lists important elements to include. Then he outlines recent research on how Americans tend to favor companies that are environmentally and socially conscious, and the importance of mentioning these issues to create a bond.
Dec 4, 2007, 22:57
Design/Usability
Book Mention: Web Design for ROI
This book by Lance Loveday and Sandra Niehaus provides a strategic approach to website design. They consider the potential ROI before allocating time and resources and offer helpful design guidelines for landing pages, homepages, category pages, detail pages, forms, and the checkout process.
Dec 4, 2007, 00:19
Design/Usability
Preventing Shopping Cart Abandonment Using Live Chat
Live chat, says usability expert Todd Follansbee, can help as a temporary fix for usability problems that might otherwise prevent sales and cause shopping cart abandonment. With chat, a confused customer can contact someone who can help explain how to complete the sale.
Oct 16, 2007, 09:45
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