Conversion / Testing
Continuous Website Improvement Through Conversion OptimizationOptimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas. May 21, 2012
3 Must-Test Areas for Lead-Generation WebsitesLead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically “considered purchases,” involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products. May 15, 2012
Optimizing the Shopping Cart and Checkout Process - with Keith Hagen (6:56)In this video interview, web optimization expert Keith Hagen offers several suggestions on how to tweak your shopping cart and checkout process in order to increase completed sales. Apr 3, 2012
Your Customer's Memory -- and Website DesignIn this article user experience and conversion expert Todd Follansbee explains how research about how your brand recognizes and recalls should dictate how you design your website. Offers some very helpful tips. Mar 20, 2012
Sales Tip: Understand What Your Customers Hope to BuyHow can you sell higher-end products and services online? Expert copywriter Jeff Sexton explains how in this article. The secret is to understand the real your customers want to purchase. Once you've determined this, Sexton explains how you can write sales copy that appeals to your customers' true motivations. Feb 28, 2012
Convenient Return Policies Increase SalesIf you're selling products online, you're likely to sell more if you have a customer-friendly return policy. In this article, conversion expert Todd Follansbee looks at studies of consumer behavior and offers 16 tips to improve your return policy -- and its visibility on your site. Feb 7, 2012
How to Create an Offer that Sells Like iPads - with David Garfinkel (7:15)In this video interview, copywriting expert David Garfinkel offers tips on how to construct a compelling offer that will help sell your products and services. He explains how a focus on benefits, especially identity benefits, can be added to bonuses and simpler language to create great offers. Dec 20, 2011
Where to Put Your Website's Unique Value PropositionMost marketers know that a Unique Value Proposition (UVP) is vital to successful web marketing, but few know how to weave it into a website in actual practice. In this article, conversion expert Jeff Sexton explains how the UVP works like a song refrain to unify your site and increase sales. Dec 13, 2011
6 Quick Ways to Increase ConversionsIn this article conversion expert Todd Follansbee describes his pick of the top fast and easy-to-do changes that can help your site get better conversions -- even in one morning's work. He offers a combination of quick checks, tests, and modifications that will make a difference. Nov 29, 2011
How to Streamline Your Overloaded HomepageEverybody in your company wants something on your homepage -- to the point that it no longer works to accomplish its goals for anyone. In this article, conversion expert Tim Ash explains what to do to get your homepage cleaned up, with its priorities in the right place. Oct 25, 2011
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