Conversion / Testing

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Don't forget to use some very simple and proven sales techniques on your online sales pages

Web writing expert Nick Usborne explains how to use powerful sales and closing techniques in online copy -- scarcity, new, free, save, and risk free.

Dec 29, 2009

5 Ways to Increase Your E-Commerce Conversion Rate with Ayat Shukairy (8:59)
In this video interview, e-commerce conversion expert explains the five steps her firm uses to increase sales conversion rates in online stores -- determining which pages to optimize, changes that might produce best results, selecting pages to test, limiting tests to what is essential, and making only small changes at a time. Dec 29, 2009

Landing Page Optimization Silver Bullets
If you're out of ideas to improve your landing page and boost conversion rates, this article will be refreshing. Landing page optimization expert Tim Ash explore three themes: "Less is more," Personalization, and the Offer. It will stimulate your thinking -- and affect your bottom line very quickly. Dec 1, 2009

How Bounce Rate Can Help You Pinpoint Site Problems
Web analytics expert Robbin Steif explains how the metric "bounce rate" can help you figure out how to improve a poorly-performing site. She defines the term, explains why bounce rates matter, gives rules of thumb for good and bad bounce rates, and explains how the bounce rate can pinpoint problems. Nov 24, 2009

12 Ways to Improve PPC Landing Page Conversion Rates
Paid search expert Christine Churchill offers insights that can help your PPC landing pages more persuasive, more focused, more complete -- and tested. Putting these tips in practice is likely to raise your conversion rates and increase your profits. Nov 10, 2009

How to Improve Your Product Pages. Part 2 - Bryan Eisenberg (7:15)
In part 2 of this video interview, Bryan Eisenberg offers a number of tips that can help you improve your e-commerce product pages. He makes suggestions in the areas of product page headlines and titles, product images, product options, product descriptions, and proofs to convince the shopper to buy now. Nov 10, 2009

Emotional Motivators in Landing Page Optimization
In this article, conversion expert Tim Ash discusses how emotional triggers can improve sales on your landing page. He explores anxiety vs. trust, confusion vs. clarity, and alienation vs. affinity. Sep 22, 2009

How to Improve a Product Page, part 1 - Bryan Eisenberg (7:23)
In this video interview, conversion expert Bryan Eisenberg discusses factors that affect sales effectiveness of product pages. For this video he discusses two important elements of a LandsEnd.com product page -- placement of the 'add to cart' button and the location of product recommendations or cross-sell items. He explains how understanding the 'buy flow' is important for maximizing sales. Sep 15, 2009

Writing For Higher Conversions (Part 2)
In this second part of a two-part series, conversion expert Tim Ash explains additional elements in writing to increase conversions: Tone and Format. He explains how to avoid writing in 'marketese' and how to format your writing so it is easily scanned. Aug 4, 2009

Writing For Higher Conversions (Part 1)
In this article, conversion specialist Tim Ash explains the basics of writing in order to improve conversions. In this first part of a two-part series he encourages writing in an inverted pyramid style, since visitors tend to read little and skim, as well as clear headlines, one-idea paragraphs, and short pages. Jun 23, 2009