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What to Test to Optimize Your Landing Pages - Tim Ash (5:28)


Jul 29, 2008 - 5:54:57 PM

In this video interview, Tim Ash, author of Landing Page Optimization (Sybex/Wiley, 2008), explains how to determine what to test to improve a landing page. Ideas can come from eye-tracking studies, usability reviews, site search keywords, customer service representatives, and various types of web analytics. Only test the elements that are like to improve your conversion rate.

 

 

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