| Conversion / Testing video |
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Landing Pages 2.0 with Scott Brinker (4:49)Dr. Ralph F. Wilson Web Marketing Today - Oct 21, 2008 |
In this video interview landing page expert Scott Brinker of IonInteractive.com explains some landing page features that can sometimes double the conversion rate of standard landing pages. Features include: multi-page landing experiences, conversion pathways, use of flash and video on landing pages, and micro-forums on thank you pages where questions can be asked.
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