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How to Do A/B Split-Testing on Lower Traffic Sites with Bryan Eisenberg (8:35)
Dr. Ralph F. Wilson, Web Marketing TodayJul 8, 2008 - 10:44:23 PM
Conversion expert Bryan Eisenberg explains the modifications you need to make when testing on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. He also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing.
