Conversion / Testing video

How to Use Personas to Improve Sales with Brian Eisenberg (8:31) Dr. Ralph F. Wilson, Web Marketing Today - Apr 8, 2008

In this video interview, Bryan Eisenberg explains what a persona is -- a particular type of customer whose buying patterns have predictable characteristics. He begins with four classic personality types: competitive, methodical, spontaneous, and humanistic. With data from keywords, sales people, customer service reps, etc., a persona can be developed for each type. Then copy for landing pages can be designed to speak to each persona -- substantially increasing conversion rates.

 

 

Conversion expert Bryan Eisenberg is an Internet marketing consultant known widely for helping companies secure unheard-of conversion rates.