How to Improve Site Stickiness via Scent of Information with Bryan Eisenberg (7:32)


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How to Improve Site Stickiness via Scent of Information with Bryan Eisenberg (7:32)

Dr. Ralph F. Wilson, Web Marketing Today
Apr 15, 2008, 01:33

In this video interview at SES London, Bryan Eisenberg explains how deliberately providing information "scent" helps retain people on a landing page, improving site stickiness and cutting bounces back to the search engine. He sees scent as the keywords or concepts that a person is looking for. Once they find the scent on your landing page and decide to stay momentarily, you must anticipate their next questions and provide links to answer their next queries.

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