| Conversion / Testing video |
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The Winning Edge in Online Sales with Bryan Eisenberg (4:23)Dr. Ralph F. Wilson - Founder and Editor, Web Marketing Today - Jun 2, 2009 |
In this video interview, conversion specialist Bryan Eisenberg explains how the habit of constant testing and tweaking -- continuous improvement -- brings big changes in conversion rates. He compares it to Kaizen, the continuous improvement culture of Total Quality Management (TQM) that transformed Japanese manufacturing.
"It's not just about executing," says Eisenberg, "It's about how fast you can keep executing."
While large businesses are doing more testing, they often are too slow to make changes. Small businesses have a competitive advantage since they are nimble, for they can execute improvements quickly. The best of them have an ethic of hard work and a mentality that allows them to execute quickly, to make changes on the fly -- which is the winning edge in online sales.
Bryan Eisenberg an expert and consultant in the field of e-commerce conversions. This interview was taped in May 2009 at the eMetrics Marketing Optimization Summit in San Jose, California.
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