Book Review: Marketing Sherpa's Landing Page Handbook (2nd Edition) -- How to Raise Conversions: Data and Design Guidelines
Dr. Ralph F. Wilson, Founding Editor Web Marketing Today
Jan 15, 2008, 09:33
Landing Page Handbook (Second Edition): How to Raise Conversions -- Data and Design Guidelines MarketingSherpa, 2007 Spiralbound paperback, 8.5" x 11", 273 pages ISBN 978-1-932353-70-9
MarketingSherpa's new Landing Page Handbook is a major revision of its original 2005 edition. The book provides a detailed explanation of all aspects of landing page development, supplemented by surveys of marketers that MarketingSherpa has conducted along with abundant graphs displaying their findings. It errs on the side of too many graphs rather than too few.
The text draws heavily on companies written up in MarketingSherpa Case Studies. This produces a manuscript that tends to be redundant, but also one that is extremely rich in examples that marketers can learn from. The book may seem pricey at $497, but weigh that against the kind of money a high performance landing page will make you and the cost pales in comparison.
The book provides more detail than a mom and pop operation can reasonably implement. However, this handbook is great for developers, designers, programmers, and marketing department personnel. This is easily the most thorough book in print on how to build landing pages and online sales systems. Used in tandem with the Eisenbergs' Call to Action (Thomas Nelson, 2006), you'll have it all. Highly recommended.
