Design / Usability
Navigation. Part 3. The Rest of the StoryIn this final article in a series on website navigation, usability expert Todd Follansbee explains the importance of consistent visual cues for links, graphics, buttons, and alt tags, and other navigational elements.
Jul 7, 2009
Low Cost User Testing with UserTesting.com - Darrell Benatar (9:39)In this video interview, UserTesting.com founder Darrell Benatar explains how his web-based user testing tool enables businesses to test users remotely, with results in as little as an hour. May 12, 2009
Creating Your Site's Own Unique Voice and FeelUnless your site stands out from the rest, visitors won't return, won't remember you. Dr. Wilson explains how a unique "voice" and ambience or look and feel are necessary, and why cookie-cutter template sites can't challenge the competition. Apr 28, 2009
Best Practice Principles for Website Usability - Glenn Alsup (6:32)In this video interview, Glenn Alsup outlines some underlying usability best practice principles: common sense, familiarity, navigation, simplicity, response time, and feedback.
Apr 21, 2009Navigation. Part 2. How to Design Effective Information ArchitectureUsability expert Todd Follansbee continues his series on improving your website navigation. Here he explores the discipline of Information Architecture -- organizing and labeling your site so customers will take the desired action, such as purchase your products or services. He explains how to develop a Product Information Set and then test its effectiveness through direct user testing and monitoring customer e-mails and calls.
Apr 14, 2009Navigation. Part 1. How to Design a Good Nav BarUsability expert Todd Follansbee offers definitive guidelines on what constitutes a good nav bar. Unfortunately, most nav bars don't make the cut. In this major article Follansbee outlines four important guidelines, explains why each is important, and provides implementation notes. Mar 31, 2009
Why Good Navigation Is Essential to Your Site's SuccessTodd Follansbee reports Forrester Research results: 50% of potential sales are lost because users can't find the information they want. 40% of users don't return to a problem site. Only about 3% of sites pass Forrester's usability guidelines. This begins a series that will outline how to improve site navigation. Mar 31, 2009
Why Good Graphic Design Is Vital to Site SuccessTodd Follansbee explains the role of graphics and graphic design in presenting a professional website image that creates a willingness to make buy decisions online. He also explains the various responsibilities of a designer. Dec 17, 2008
Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan Eisenberg (7:30)Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the mantra of the Total Quality Management (TQM) movement. Sep 30, 2008
Redesign Your Site for Today's Wider ScreensIt's time to redesign your site for a wider webpage, since most Internet users have a screen resolution of 1024 x 768 or higher. Todd Follansbee explains the potential problems and the strong benefits of a wider webpage size.
Sep 2, 2008
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