Design / Usability
Continuous Website Improvement Through Conversion OptimizationOptimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas. May 21, 2012
How to Make Your Site More Customer FriendlyA user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales. However, the process of making a website more usable is non-intuitive. It often involves fully understands what a consumer sees.
May 15, 2012
The Best $39 You Could Spend to Improve ConversionIn this article, skilled copywriter Jeff Sexton explains how to get user feedback so you can optimize your website — all for a very low cost. He explains how to employ UserTesting.com to move your online marketing forward.
May 1, 2012
Mobile Marketing Tips for Small Business. Part 1Need to get started with marketing to mobile phone users? In this article Lorrie Thomas Ross explains some first steps to deciding on a basic strategy that suits your business and your industry.
Apr 24, 2012
Your Customer's Memory -- and Website DesignIn this article user experience and conversion expert Todd Follansbee explains how research about how your brand recognizes and recalls should dictate how you design your website. Offers some very helpful tips. Mar 20, 2012
How to Hire an Information Architect to Plan Your Website - with Shari Thurow (8:40)If you're redesigning your website, says SEO expert Shari Thurow, you'll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify who you're looking for - and who you're not! Jan 24, 2012
Mobile Sites. Part 2. Design Best PracticesIn this article, Internet marketing expert Lorrie Thomas Ross explains the three most important design guidelines for mobile-specific sites, designed exclusively for mobile devices. A mobile-specific site can be just a few pages, she says. Dec 20, 2011
Where to Put Your Website's Unique Value PropositionMost marketers know that a Unique Value Proposition (UVP) is vital to successful web marketing, but few know how to weave it into a website in actual practice. In this article, conversion expert Jeff Sexton explains how the UVP works like a song refrain to unify your site and increase sales. Dec 13, 2011
How to Streamline Your Overloaded HomepageEverybody in your company wants something on your homepage -- to the point that it no longer works to accomplish its goals for anyone. In this article, conversion expert Tim Ash explains what to do to get your homepage cleaned up, with its priorities in the right place. Oct 25, 2011
Introduction to Mobile-Friendly Websites. Part 1In this article, Internet marketing expert Lorrie Thomas Ross explains why current websites will need some updating to look good with mobile phones, increasingly used to access the Web. She describes the website options and benefits of being mobile-ready. Oct 11, 2011
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