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Design / Usability video

How to Develop a Content Strategy with Rebecca Lieb (4:54)

Dr. Ralph F. Wilson, Web Marketing Today - Apr 29, 2008
| Bkmrk
ClickZ editor Rebecca Lieb explains the whys and hows of developing a content strategy. Keeping content fresh attracts return visitors as well as increased attention from the search engine spiders. Content can include reaction to industry news, a unique 'voice' and point-of-view, and features on new products and services. Lieb encourages writing with keywords in mind, then using these keywords and synonyms early in the article.

 



| Bkmrk
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