Book Mention: Web Design for ROI


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Book Mention: Web Design for ROI

Dr. Ralph F. Wilson, Web Marketing Today
Dec 4, 2007, 00:19

Lance Loveday and Sandra Niehaus, Web Design for ROI (New Riders, 2008) Web Design for ROI
Lance Loveday and Sandra Niehaus
New Riders, 2008
Paperback, 196 pages
ISBN: 0321489829

If one of your tasks is redesigning your website, you'll find help in this book. It's not an introduction to website design. Rather it looks at the strategic aspects. Where should you put your money and time? On your homepage. Perhaps, but if funds are limited, your landing pages and ordering system or shopping cart are likely to give you more bang for your buck, contend the authors. The book offers helpful design guidelines for landing pages, homepages, category pages, detail pages, forms, and the checkout process. Recommended.

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