Report on Pay Per Click (PPC) Bid Management Software
by Dr. Ralph F. Wilson
If
you've ever tried to run a Pay Per Click (PPC) advertising
campaign with Google AdWords or Yahoo! Search Marketing (YSM),
you've probably discovered that the bidding system is constantly in
flux -- especially with Google. Bid prices that were high
enough on one day to rank you #2 or #3 won't allow you to even
show the next day. If you set your bids higher on Tuesday and
leave them there, by Saturday you could be paying your maximum
bid for #1 position with a huge gap below you for second place --
wasting money like crazy.
Unless you're monitoring your accounts many times a day, you can't optimize your bid prices adquately. Checking your account is all you'll be doing! Fortunately, there's software that can assist you and save you a significant chunk of money in the process.
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But which software package is right for you? This report provides a comparison of program features and capability, with significant feedback from users -- their ratings, their likes, their dislikes.
In chapter 5, I sum up what I think the best choices seem to be. But in the final analyis -- with as much information as I can amass to help you with your "due diligence" process -- you're the final judge of your needs and budget.
I trust you will find this book a useful guide as you search for the PPC bid management program that best fits your situation. If you're a small to medium business, I've written with your needs and your questions especially in mind. My desire for you is not only that you will discover PPC bid management software that does the "heavy lifting" for you, but also that your business will thrive as a result. -- Dr. Ralph F. Wilson
The book made every attempt to be comprehensive as of July 20, 2006. Here's a list of the programs considered:
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| Don't go shopping for PPC bid management software
without reading this guide! Read what actual users say about the software they're using. "It's so hard to get reliable review information anymore, as most sites are affiliate doorways and just want to sell the products." -- BidMaximizer user |
- PPC Bid Management Software Features Overview. In each section you'll find my "watch for" recommendations, so you can discern the must-have features from the nice-to-have.
- Search Engine Coverage Comparison Chart
- Feature Comparison Chart
- Pricing Comparison Chart
- Bid Management Software Recommendations
Appendix 1. Compendium of Website Information
Appendix 2. User Feedback
If you like, here is a detailed table of contents. By the time you finish this book you'll have a pretty good idea what is available, what it can do, and what you'll need for your PPC advertising project.
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Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.
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Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.
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The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
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My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.
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