The Web Marketing Checklist:
32 Ways to Promote Your Website
Getting the "big picture" of Internet marketing is important.
Otherwise you'll fall for whatever marketing scheme in which
someone promises you "the world." In this brief 19-page
whitepaper, the author desribes 32 different promotion elements
in short scope, with special emphasis on search engine
optimization strategies that will help you rank higher. The
whitepaper is full of links to further sources of information on
Dr. Wilson's website as well as other articles and web marketing
tools. Here's the Table of Contents:
| Preface | 2 | |
| Table of Contents | 3 | |
| Search Engine Strategies | 5 | |
| 1. Write a Page Title | 5 | |
| 2. Write a Description META Tag | 6 | |
| 3. Include Your Keywords in Header Tags H1, H2, H3 | 7 | |
| 4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text | 7 | |
| 5. Use Keywords in Hyperlinks | 7 | |
| 6. Make Your Navigation System Search Engine Friendly | 8 | |
| 7. Develop Several Pages Focused on Particular Keywords | 8 | |
| 8. Submit Your Webpage URL to Search Engines | 8 | |
| 9. Fine-tune with search engine positioning | 9 | |
| Linking Strategies | 9 | |
| 10. Submit Your Site to Key Directories | 10 | |
| 11. Submit Your Site to Industry Sites and Specialized Directories | 10 | |
| 12. Request Reciprocal Links | 10 | |
| 13. Write Articles for Others to Use in their Newsletters | 11 | |
| 14. Issue News Releases | 11 | |
| 15. Begin a Business Blog | 12 | |
| Traditional Strategies | 12 | |
| 16. Include Your URL on Stationery, Cards, and Literature | 12 | |
| 17. Promote using traditional media | 12 | |
| 18. Develop a Free Service | 12 | |
| E-Mail Strategies | 13 | |
| 19. Install a "Signature" in your E-Mail Program | 13 | |
| 20. Publish an E-Mail Newsletter | 13 | |
| 21. Send Offers to Your Visitors and Customers | 14 | |
| 22. Rent targeted e-mail lists | 14 | |
| Miscellaneous Strategies | 14 | |
| 23. Promote Your Site in Online Forums | 14 | |
| 24. Announce a Contest | 14 | |
| 25. Ask Visitors to Bookmark Your Site | 15 | |
| 26. Exchange Ads with Complementary Businesses | 15 | |
| 27. Devise Viral Marketing Promotion Techniques | 15 | |
| Paid Advertising Strategies | 15 | |
| 28. Buy a Text Ad in an E-Mail Newsletter | 16 | |
| 29. Begin an Affiliate Program | 16 | |
| 30. Purchase Pay Per Click (PPC) Ads | 16 | |
| 31. List Your Products with Shopping Comparison Bots and Auction Sites | 17 | |
| About the Author | 19 | |
|
E-Books differ from Printed Books Here's how.  If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here |
|
- Secure transaction protects you.
- Privacy protection against identity theft.
- Why is the price so low?.
- About the author
- How does an "e-book" differ from a printed book?
- Shipping costs and policies
- Guarantee and Refund Policy
Printed format, $15.00 plus shipping. The book is printed in black and white on 8-1/2" x 11" white paper, bound with a plastic spiral binding. California residents pay 8.25% sales tax. Shipping weight 3 oz. |