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PayPal Buyers Survey (July 2004):
What Merchants Gain from PayPal as a Payment Option

PayPal Buyers Survey 2004How important is it for merchants to include PayPal as a payment option? Does it make any difference to sales revenue? In July 2004 Web Marketing Today conducted a survey to examine how buyers feel about PayPal and what motivates them to use PayPal when they have a choice.

This 53-page report provides Editor Ralph Wilson's analysis of the data and his conclusions about the effect of offering PayPal as a payment option. In addition to analysis and graphs of the quantified portions of the survey, the report offers hundreds of brief comments from respondents that reveal their motivations in using PayPal, their thoughts about PayPal as an e-commerce platform, dislikes and problems with PayPal, and reasons some people have no PayPal account or have allowed theirs to lapse. In all, the report provides important insights into a buyer's mindset towards PayPal and offers guidance for merchants considering offering PayPal as a payment method.

Table of Contents

Executive Summary and Conclusions

3

 

The Bottom Line for Merchants

6

Detailed Analysis of the Survey and Data

7

Appendix 1. PayPal Buyers Survey Questions

17

Appendix 2: Respondents' Comments that Reveal Motivations for Using PayPal

22

 

Customer Service

22

 

Convenience and Speed

22

 

Money from a PayPal account is perceived differently

24

 

Fraud Protection and a Sense of Security

26

 

International Payments

28

 

eBay Purchases

28

 

PayPal is the Only Choice

30

 

General Comments

32

Appendix 3: Respondents' Comments Related to Seller Use of PayPal

33

Appendix 4: Respondents' Comments on Things People Don't Like about PayPal

39

Appendix 5. Respondents' Comments from Those Who Don't Have a PayPal Account

52

Appendix 6. Respondents' Comments from Those Whose PayPal Accounts are Inactive

52

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You can purchase this book either as an e-book or a printed book -- or receive the e-book as a free bonus as part of a special offer. Let me explain....


E-book format, $9.95. You purchase the e-book and can download it within minutes. You can read it on your computer in PDF format if you like, or print it out on your printer. No tax is charged on e-books.

Printed format, $13.95 plus shipping. The book is printed in black and white on 8-1/2" x 11" white paper, bound with a plastic spiral binding. California residents pay 7.25% sales tax. Shipping weight 6 oz.

OR GET IT FREE....

  • Subscribe -- before the end of May 2008 -- to Web Marketing Today Premium, my premium e-commerce e-mail newsletter, and get this book in e-book format free plus several others for only $49.95 for the annual subscription.

    Special if you subscribe to Web Marketing Today Premium Edition before the end of the Month

    I'll give you 13 e-books worth $237.44 absolutely free if you subscribe before the end of the month. (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books).

    1.

    How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonMy 89-page How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.

    2.

    Dr. Wilson's Plain-Spoken Guide to Search Engine OptimizationGuide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.

    How to Promote Your Site through Article Marketing, by Ralph F. Wilson

    3.

    How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.

    4.

    Social Bookmarking and Marketing, by Dr. Ralph F. WilsonMy 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.

    Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. Wilson

    5.

    Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.

    Research Guide to Online Niche-Finding, by Ralph F. Wilson

    6.

    Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.

    How to Promote Your Local Business on the Internet

    7.

    How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.

    The E-Mail Marketing Handbook by Dr. Ralph F. Wilson

    8.

    The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.

    The Shopping Cart Report by Dr. Ralph F. Wilson

    9.

    The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.

    Report on Affiliate Management Software

    10.

    My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.

    10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson

    11.

    My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
    PLUS my recent short reports:

    1. Reciprocal Linking Tools, 23 pages, $8.95
    2. How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99
    But if you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of the month, I'll give you a copy of all these e-books absolutely free. Together they're worth $237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!


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