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What Merchants Gain from PayPal as a Payment Option

Special — if you sign up for the Web Marketing Today Premium Offer before the end of March 2010 —

You get 13 e-books worth $240.44 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Sign up now! Here are the books you get:

1. How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
2. How to Write an Ad that Clicks published in November 2008 explains in 66 pages the how to write a short Internet ad that gets results. Outlines the basics of copywriting, then gives specific instructions for writing headlines as well as the peculiarities of writing ads for Google AdWords text ads, banner ads, and e-mail ads. It sells for $14.99.
3. Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about, published in July 2007. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
4. How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site, published in May 2007. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
5. My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Published April 2007. Sells for $12.95 on my website.
6. Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. Published July 2006. $14.95.
7. Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Published November 2005. Price: $14.95.
8. How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. Published January 2005. I sell this for $13.95.
9. The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. Published September 2005. I sell this for $27.00.
10. The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. Published January 2004. I sell this for $34.95.
11. My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. Published April 2005. I sell it for $22.95 on my website.
12. My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. Published September 2002. I sell it for $17.95 on my website.

PLUS short report:

13. Reciprocal Linking Tools, 23 pages, Oct 2004, $8.95

If you sign up for (or renew your subscription) to the Web Marketing Today Premium Offer before the end of March 2010 , you'll get all these e-books -- and access to them for one year (plus any new e-books or revisions that Dr. Wilson may publish during that time). Together they're worth $240.44. But you'll receive the e-books when you pay  the subscription price of $49.95. Don't miss out. Subscribe now!