Preface |
2 |
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Table of Contents |
4 |
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1. PPC Bid Management Software Features Overview |
6 |
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Cross-Engine Campaign Management |
6 |
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Automatic Bid Management |
6 |
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Monitoring Frequency |
7 |
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Ad Creation and Editing |
7 |
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Global Changes |
8 |
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Conversion Tracking |
8 |
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Import and Export |
8 |
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Dayparting |
8 |
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Keyword Suggestion Tools |
9 |
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Help Screens and Program Documentation |
9 |
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Click Fraud Monitoring and Documentation |
9 |
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Reports and Graphs |
9 |
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Comparison of Natural and Paid Search |
10 |
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Desktop or Hosted Applications |
10 |
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Standard, Professional, Enterprise, and Agency Software |
10 |
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2. Search Engine Coverage Comparison Chart |
11 |
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3. Feature Comparison Chart |
14 |
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4. Pricing Comparison Chart |
16 |
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5. Bid Management Software Recommendations |
19 |
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Least Expensive |
19 |
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Powerful, Reasonable Price |
19 |
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Integrated with Web Analytics Software |
20 |
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Appendix 1. Compendium of Website Information |
21 |
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AdWords Dominator 2.0 |
21 |
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Atlas Search |
22 |
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BidBuddy (UK) |
23 |
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BidHero (ClickTracks) |
24 |
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BidRank |
25 |
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Did-It Maestro |
26 |
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Dynamic BidMaximizer |
27 |
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Interceptor BidCenter |
28 |
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Keyword ROI |
29 |
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KeywordMax Bid Director |
30 |
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MakeMeTop |
31 |
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Omniture SearchCenter |
32 |
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PPC Pro |
33 |
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PPCBidTracker |
34 |
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SearchIgnite |
36 |
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WebSideStory Bid |
37 |
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Appendix 2. User Feedback |
39 |
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AdWords Dominator 2.1 |
39 |
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Atlas Search |
40 |
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BidRank |
41 |
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Dynamic BidMaximizer (ApexPacific) |
42 |
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Interceptor BidCenter |
43 |
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KeywordMax Bid Director |
44 |
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KeywordROI |
45 |
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MakeMeTop |
46 |
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Omniture SearchCenter |
46 |
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PPC Pro (PPC Management) |
47 |
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About the Author |
48 |
|
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Other Books by Dr. Wilson |
49 |
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