| Introduction to Social Bookmarking | 3 | ||
| The So-Called Web 2.0 Revolution | 3 | ||
| What Is Social Bookmarking and Tagging | 4 | ||
| Demographics of Social Bookmarkers and Taggers | 4 | ||
| Try It Yourself | 7 | ||
| How Bookmarking Helps Marketing | 8 | ||
| 1. Getting featured on the front page | 8 | ||
| 2. Being Found by Fellow Bookmarkers | 9 | ||
| 3. Increasing Links to your Site from Public Bookmark Pages | 10 | ||
| What Kinds of Businesses Does Bookmarking Help | 10 | ||
| Marketing Strategies for Social Bookmarking | 12 | ||
| 1. Encouraging Bookmarking by Visitors and Subscribers | 12 | ||
|
Free Bookmarking Scripts and Services |
12 | ||
|
Which Social Bookmarks Icons Should You Feature? |
14 | ||
|
Asking E-Mail Subscribers to Bookmark |
14 | ||
| 2. Submitting Your Content to Bookmarking Systems | 15 | ||
|
A Bad Experience with Spam Tool OnlyWire.com |
15 | ||
|
Responsible Multiple Submissions vs. Spamming |
16 | ||
|
Importing Links and Submitting RSS Feeds |
17 | ||
|
A Public Relations Approach to Client Links |
17 | ||
|
Bookmarking Sites that Pass PageRank |
18 | ||
| How I Have Implemented Social Bookmarking | 19 | ||
| Appendix: Social Bookmarking Article Links | 21 | ||
| Introduction to Social Bookmarking | 21 | ||
| Articles about Digg.com | 22 | ||
| Articles about Squidoo.com | 23 | ||
| Social Bookmarking Sites | 23 | ||
| Submission Link Code | 23 | ||
| Spamming and Gaming Social Bookmarking Systems | 24 | ||