Web Analytics

Social Bookmarking and Marketing
Table of Contents

Introduction to Social Bookmarking

3

 

The So-Called Web 2.0 Revolution

3

 

What Is Social Bookmarking and Tagging

4

 

Demographics of Social Bookmarkers and Taggers

4

 

Try It Yourself

7

How Bookmarking Helps Marketing

8

 

1. Getting featured on the front page

8

 

2. Being Found by Fellow Bookmarkers

9

 

3. Increasing Links to your Site from Public Bookmark Pages

10

 

What Kinds of Businesses Does Bookmarking Help

10

Marketing Strategies for Social Bookmarking

12

 

1. Encouraging Bookmarking by Visitors and Subscribers

12

 

 

Free Bookmarking Scripts and Services

12

 

 

Which Social Bookmarks Icons Should You Feature?

14

   

Asking E-Mail Subscribers to Bookmark

14

 

2. Submitting Your Content to Bookmarking Systems

15

   

A Bad Experience with Spam Tool OnlyWire.com

15

   

Responsible Multiple Submissions vs. Spamming

16

   

Importing Links and Submitting RSS Feeds

17

   

A Public Relations Approach to Client Links

17

   

Bookmarking Sites that Pass PageRank

18

How I Have Implemented Social Bookmarking

19

Appendix: Social Bookmarking Article Links

21

 

Introduction to Social Bookmarking

21

 

Articles about Digg.com

22

 

Articles about Squidoo.com

23

 

Social Bookmarking Sites

23

 

Submission Link Code

23

 

Spamming and Gaming Social Bookmarking Systems

24

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