I'm amazed at what businesses will pay for business-critical reports! Here are the typical price ranges.
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Economy |
$500 to $1,500 is common for Fortune 500 companies. Why? Is the information any better? No, but they expect to pay big bucks and distrust anything inexpensive.
$100 to $500 is common for medium-sized companies. Frankly, my e-books and reports rank with the best of these. Some of my esteemed competitors such as MarketingSherpa sell their reports in this range -- but they sell to a market of larger companies who expect to pay more.
$97, $197, $297 is typical for the "you-can-make-a-million-dollars-without-any-work" marketers. Though many offer great information, some of their best customers fall for the hype and put out money they can't really afford in search of an ever-elusive dream.
My reports and e-books are priced for small business owners and marketing departments who expect great value, but watch every penny. So my prices for short reports are $8.95 to $20. Prices for larger or more comprehensive books are typically $20 to $35. I offer great value for prices that small businesses can both understand and afford -- since they offer workable strategies that will earn thousands of dollars when implemented. Business people understand that.
The best value you'll find on my site is a subscription to Web Marketing Today Premium for only $49.95 annually. You get 10 or more of my best e-books worth about 4 times the annual subscription price. In addition you get access to all the research, password-protected information, and one e-mail each month to keep you up-to-date on new literature in the field and increase your understanding of Internet marketing. To learn exactly what you get with a Premium subscription, click here.