| Preface | 2 | |
| Table of Contents | 4 | |
| 1. How to Discover a Promising Internet Business Niche | 6 | |
| Principle 1. Make Your Knowledge and Passion Work for You | 6 | |
| Principle 2. Identify a Niche That Is in Sufficient Demand | 7 | |
| Principle 3. Discard Niches with Too Much Competition. | 9 | |
| Assessing the Strength of Your Competitors | 14 | |
| Principle 4. Make Sure Your Niche Has Adequate Profit Potential | 16 | |
| Principle 5. Create Your Site's Own Uniqueness and Voice | 23 | |
| Sidebar: Opportunities in Fads and Trends | 24 | |
| 2. Formulas and Ratios to Judge Profitability and Potential | 25 | |
| R/S Ratio | 25 | |
| KEI | 25 | |
| Number of PPC Campaigns | 27 | |
| Bid Prices | 27 | |
| PPCEI (Pay Per Click Effectiveness Index) | 27 | |
| Profitability Ratio | 28 | |
| 3. Problems with Niche Research Software | 29 | |
| Terms of Service Violations | 29 | |
| Supply Inaccuracies | 30 | |
| It's Not Just about the Numbers | 31 | |
| Content that Sells | 31 | |
| 4. Keyword Research and Niche-Finding Software | 32 | |
| Ad Word Analyzer 2.0 | 32 | |
| AdWordAccelerator | 33 | |
| Click Ad Equalizer | 33 | |
| Instant Keyword Research | 34 | |
| Keyword Bible, The | 34 | |
| Keyword Burner | 34 | |
| Keyword Country | 35 | |
| Keyword Intelligence | 35 | |
| Keyword Locator | 35 | |
| Keyword Results Analyzer, Wordtracker Version | 36 | |
| KeywordDiscovery | 36 | |
| Keywords Analyzer ver 4.24 with Google Bids | 36 | |
| Market Research Wizard 1.41 | 37 | |
| Niche Keyword Analyzer Pro | 37 | |
| NicheFinder | 38 | |
| P.I.P.E. Product Idea Profitability Evaluator 4.0 | 38 | |
| Pay Per Click Galaxy | 38 | |
| PPC Toolkit | 39 | |
| RapidKeyword 2.0.6 | 39 | |
| Site Build It! (Brainstorm It!) | 40 | |
| TheDowser Pro | 40 | |
| Top Keyword Lists | 40 | |
| Web CEO | 41 | |
| Wordtracker Keywords | 41 | |
| 5. Review: Market Research Wizard | 43 | |
| 6. Review: Product Idea Profitability Evaluator (P.I.P.E.) | 45 | |
| 7. Review: Online Research Guide to Picking Products that Sell | 47 | |
| About the Author | 49 | |