| An Introduction to Search Engine Ranking |
4 |
|
| Step 1. Conduct Keyword Research |
7 |
|
| Keyword Research and Selection Tools |
9 |
|
| Step 2. Determine Current Ranking |
15 |
|
| Ranking Report Software |
15 |
|
| Charting Your Progress |
17 |
|
| Step 3. Make Your Webpages Search Engine Friendly |
20 |
|
| Ranking Is Based on Two Factors |
20 |
|
| Leaving Clues and Tightening Your Focus |
21 |
|
| Helping Not Tricking |
22 |
|
| Title Tag |
23 |
|
| Description Meta Tag |
24 |
|
| Keywords Meta Tag |
24 |
|
| Headings |
26 |
|
| H1, H2 and Cascading Style Sheets (CSS) |
26 |
|
| Body Text |
27 |
|
| Hyperlinks |
27 |
|
| Step 4. Help Search Engines Index Each Page in Your Site |
29 |
|
| Submitting Your Website |
29 |
|
| An Unbroken Chain of Links to Every Webpage |
30 |
|
| Frames |
30 |
|
| Flash and JavaScript Menus |
31 |
|
| Splash Pages |
32 |
|
| Dynamically-generated webpages |
32 |
|
| Google SiteMaps |
34 |
|
| Step 5. Get Links to your Website |
36 |
|
| How Linkage Patterns Reflect Real Life |
37 |
|
| Google's Linking Logic |
38 |
|
| Google PageRank |
39 |
|
| How to Find a Site's PageRank |
40 |
|
| How to Analyze the Linking Pattern to Your Site and Competitors' Sites |
41 |
|
| 14 Linking Strategies You Can Implement |
44 |
|
| The Most Important Directories |
46 |
|
| Outsourcing Linking Campaigns |
61 |
|
| Step 6. Optimize Key Webpages |
63 |
|
| One Main Topic for Each Page |
63 |
|
| Keyword Density and Keyword Prominence |
64 |
|
| Analyzing a Webpage for Keyword Density |
64 |
|
| A Focused Webpage for Every Keyword |
68 |
|
| Your Homepage Ranking |
68 |
|
| Step 7. Keep from Getting Banned by the Search Engines |
69 |
|
| Keyword stuffing |
69 |
|
| Hiding Text |
69 |
|
| Duplicate Content |
70 |
|
| Cloaking |
70 |
|
| Artificial Linking Systems |
71 |
|
| Does Google Go Looking for Spamming? |
71 |
|
| Outsourcing Search Engine Optimization |
73 |
|
| Why Outsource SEO? |
73 |
|
| What SEO Vendors Do |
74 |
|
| Deceitful Methodology and an SEO Code of Ethics |
77 |
|
| Outsourcing Linking Campaigns |
77 |
|
| Differences between Top Firms and Smaller SEO Vendors |
78 |
|
| SEO Pricing |
79 |
|
| Questions to Ask Prospective Vendors |
80 |
|
| Referrals to Reputable Search Engine Optimization Companies |
82 |
|
| SEO For Local Businesses |
84 |
|
| Selecting Your Keywords for Local Searches |
84 |
|
| Clues to Your Location |
85 |
|
| Surrounding Cities and Towns |
85 |
|
| Gathering Links from Local Businesses |
86 |
|
| Appendix 1: Search Engine Optimization Software |
87 |
|
| Appendix 2: Search Engine Optimization Resources |
90 |
|
| Web Marketing Today Research Room |
90 |
|
| E-Mail Newsletters and Blogs |
90 |
|
| Online Forums |
92 |
|
| Conferences and Training |
92 |
|
| Miscellaneous Resources |
93 |
|
| Other Books by Dr. Wilson | 95 | |
| About the Author | 97 | |