Guide to Search Engine Optimization (2007 Edition)

Dr. Wilson's Plain-Spoken Guide to Search Engine OptimizationDoes your site rank low, but you don't have a clue how to raise your search engine rankings?

Are you overwhelmed with data about Search Engine Optimization (SEO) and still don't really understand where to go from here? Guide to Search Engine Optimization by Dr. Ralph F. Wilson is for you. It differs from many SEO e-books in these ways:

  1. It is clearly-written and designed to be understood by someone fairly new to Internet marketing.
  2. It is not a guide to all the current tricks of the SEO trade that work today and are obsolete six months from now. Rather, it presents the enduring basics and puts them in perspective.
  3. It is practical -- how to set up search-engine-friendly webpages, how to develop your own linking campaign, and how to outsource SEO with your eyes open.
  4. It's short, only 97 pages. It is fast-paced, concise rather than comprehensive.
  5. It's inexpensive, only $14.95 as an e-book, $20 as a printed book

If you're an SEO expert, this book is not for you. Nor will this make anyone an SEO expert. Guide to Search Engine Optimization is designed -- pure and simple -- to clarify what SEO is all about so you can make informed decisions on how to approach it.

Dr. Ralph Wilson has been Editor of Web Marketing Today since 1995, with 108,000+ subscribers around the world. He is the author of hundreds of articles and a dozen books and reports on Internet marketing.

Here are the chapters. Notice the clear Seven Step core of the presentation:

  • An Introduction to Search Engine Ranking
  • Step 1. Conduct Keyword Research
  • Step 2. Determine Current Ranking
  • Step 3. Make Your Webpages Search Engine Friendly
  • Step 4. Help Search Engines Index Each Page in Your Site
  • Step 5. Get Links to your Website (14 strategies explained!)
  • Step 6. Optimize Key Webpages
  • Step 7. Keep from Getting Banned by the Search Engines
  • Outsourcing Search Engine Optimization
  • SEO For Local Businesses
  • Appendix 1: Search Engine Optimization Software
  • Appendix 2: Search Engine Optimization Resources

If you like, here is a detailed table of contents. By the time you finish this book you'll have a pretty good idea of the shape of the task. You'll probably know how much you can do in-house and what you may have to outsource to an expert.

This is the 2007 edition, updated July 10, 2007 for the latest details on how to do search optimization for your site this year. It is about 10% larger than the 2006 edition, adding particular updated material, especially on how to conduct a linking campaign.

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You can purchase this book either as an e-book or a printed book -- or receive the e-book at no extra charge as part of an amazing special offer. Let me explain....


Read the e-book verison on your computerE-book format, $14.95. You purchase the e-book and can download it within minutes. You can read it on your computer in PDF format if you like, or print it out on your printer. No tax is charged on e-books.

Print copy of Guide to Search Engine Optimization (2007 Edition)Printed format, $20.00 plus shipping. The book is printed in black and white on 8-1/2" x 11" white paper, bound with a plastic spiral binding that opens flat for easy reference. California residents pay 8.25% sales tax. Shipping weight 10 oz.

BEFORE YOU ORDER, DON'T MISS THIS OFFER! --

Get this e-book at no extra charge -- plus another dozen e-books -- for only $49.95. But there's a time limit. Read on...

Special — if you subscribe to Web Marketing Today Premium Edition before the end of July 2009

You get 14 e-books worth $252.43 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Subscribe now! Here are the books you get:

  1. How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonHow to Develop a Landing Page -- completely revised and written for mid-2008 -- explains in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
  2. How to Write an Ad that ClicksHow to Write an Ad that Clicks published in November 2008 explains in 66 pages the how to write a short Internet ad that gets results. Outlines the basics of copywriting, then gives specific instructions for writing headlines as well as the peculiarities of writing ads for Google AdWords text ads, banner ads, and e-mail ads. It sells for $14.99.
  3. Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
  4. How to Promote Your Site through Article Marketing, by Ralph F. Wilson How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
  5. Social Bookmarking and Marketing, by Dr. Ralph F. Wilson My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
  6. Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. Wilson Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.
  7. Research Guide to Online Niche-Finding, by Ralph F. Wilson Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.
  8. How to Promote Your Local Business on the Internet How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
  9. The E-Mail Marketing Handbook by Dr. Ralph F. Wilson The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.
  10. The Shopping Cart Report by Dr. Ralph F. Wilson The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
  11. Report on Affiliate Management Software My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.
  12. 10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.

PLUS my recent short reports:

  1. Reciprocal Linking Tools, 23 pages, $8.95
  2. How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99

If you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of July 2009 , you'll get all these e-books. Together they're worth $252.43 -- and if you add in the subscription price of $49.95, the total value is $302.34. But you'll receive the e-books when you pay  the subscription price of $49.95. Don't miss out. Subscribe now!