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Viral Marketing has become a buzz word that's used, misused, abused, and co-opted to cover whatever marketers are trying to push. In this series of articles we'll define viral marketing, examine the basic theory, display a variety of applications of the principles, and give you some direction on how you can use viral marketing principles in your marketing strategies.
Here are the chapters:
The Six Simple Principles of Viral Marketing
Comparing Viral Marketing Strategies to the Six Principles
Viral Marketing Techniques the Typical Business Website Can Deploy Now
Review: Recommend-It.com
E-Mail to the Editor on Viral Marketing
Viral Marketing Plan Case Study: DoctorEbiz.com
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Viral Marketing has become a buzz word that's used, misused, abused, and co-opted to cover whatever marketers are trying to push. In this series of articles we'll define viral marketing, examine the basic theory, display a variety of applications of the principles, and give you some direction on how you can use viral marketing principles in your marketing strategies.
