E-Commerce
How to Offer Free Shipping without Going BrokeIn this comprehensive article, e-commerce expert Steve Bulger helps you figure out how you might be able to offer free or discounted shipping, so you can remain competitive in today's online retail marketplace.
Apr 10, 2012
Optimizing the Shopping Cart and Checkout Process - with Keith Hagen (6:56)In this video interview, web optimization expert Keith Hagen offers several suggestions on how to tweak your shopping cart and checkout process in order to increase completed sales. Apr 3, 2012
What Steve Jobs Teaches Us about Marketing - with Bryan Eisenberg (6:28)In this video interview conversion expert Bryan Eisenberg analyzes what online merchants can learn about marketing from the late Steve Jobs (1955-2011), who was a genius at maximizing the customer experience. Eisenberg outlines three key learnings. Mar 6, 2012
Sales Tip: Understand What Your Customers Hope to BuyHow can you sell higher-end products and services online? Expert copywriter Jeff Sexton explains how in this article. The secret is to understand the real your customers want to purchase. Once you've determined this, Sexton explains how you can write sales copy that appeals to your customers' true motivations. Feb 28, 2012
Selling Products on Facebook - with Krista Neher (4:28)In this video interview, social media expert Krista Neher explains why merchants are setting up stores on Facebook; people just like to do business in that environment -- and the huge audience. She explains how to select products that work well on Facebook. Feb 28, 2012
The Pros and Cons of Drop ShippingIn this article, ecommerce expert Rob Snell explains the advantages of drop shipping for the online merchant, such as saving upfront costs of inventory. But you need to balance this, says Snell, by the problems that drop shipping can bring. He concludes with examples of situations where fulfillment via drop shipping is especially appropriate. Feb 21, 2012
Convenient Return Policies Increase SalesIf you're selling products online, you're likely to sell more if you have a customer-friendly return policy. In this article, conversion expert Todd Follansbee looks at studies of consumer behavior and offers 16 tips to improve your return policy -- and its visibility on your site. Feb 7, 2012
Online Retailers Must Add Value to the Customer - or DieIn this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value. Jan 24, 2012
How the Panda Update Changes the Game for E-commerce Sites - with Todd Friesen (6:45)In this video interview, SEO expert Todd Friesen, explains how the Panda update to Google's ranking algorithm hit e-commerce sites hard -- and what they can do to regain their rankings. Dec 13, 2011
Successful Start-ups: 3. How to Develop a Clear Unique Selling Proposition (USP)In part 3 of a series, Dr. Wilson explains what a Unique Selling Proposition (USP) is, and why just as important to information-only sites (that don't sell anything) as well as e-commerce and B2B sties. Here's how it fits in developing your successful start-up and positioning your business. Sep 6, 2011
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