| E-Commerce video |
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How to Warm Up Customers with the Benefits of Buying from You - Karen Crist (3:45)Dr. Ralph F. Wilson Web Marketing Today - Aug 26, 2008 |
In this video interview Karen Crist explains that most visitors from Paid Search will be new to your site. Thus, on the landing page it's important to 'warm them up' with the benefits of purchasing a product or service from your particular site. That makes them more prepared to buy from you.
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