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How to Optimize Product Images on E-Commerce Sites with Bryan Eisenberg (6:53)Dr. Ralph F. Wilson, Web Marketing Today - Jul 1, 2008 |
Along with headlines, product images on an e-commerce site capture the visitor's attention, says conversion expert Bryan Eisenberg in this video interview. He gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer.
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