SEO as a Key to E-Commerce Success, AnOccasionalChocolate.com (video 8:54)
Dr. Ralph F. Wilson
Nov 13, 2007, 11:47
Cheryl Sandberg of AnOccasionalChocolate.com, a candy making supplies e-commerce site, discusses the keys to her store's online success. Lessons relate to careful and rigorous search engine optimization (SEO), selecting an underfilled niche, and a mix of shipping from inventory and drop-shippers.