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Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18)

Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful projections for a shortened season, (4) stimulate demand prior to Cyber Monday, and (5) secure contact info from all customers for later marketing.

"It's time to sprint ahead of the pack when they're slowing down," says Watlington. "Nimble businesses make very good progress in recessionary times."

Amanda Watlington is the owner of SearchForProfit.com a search marketing firm based in Charlestown, MA. She is a sought after strategic marketing consultant and speaks widely on Internet marketing. Interviewed at PubCon in Las Vegas.