Andrew Goodman is founder and principal of Toronto-based Page Zero Media, a marketing agency which focuses on maximizing clients’ results from paid search campaigns from the planning stage, through the first click, right through to purchase or lead. He is also co-founder of Traffick.com, an award-winning industry commentary site, and author of Winning Results with Google AdWords (McGraw-Hill, 2005). He speaks frequently on search marketing topics at events around the world and his paid search insights are often cited in the business press. Prior to embarking on the entrepreneurial path, Andrew earned an M.A. in Political Science at York University, Toronto, and honed his research and Kraft-Dinner-eating skills further by nearly completing a Ph.D. at the same institution. His latest hobby is brick-and-mortar social networking – that is to say, meeting people face to face. His current preferred non-business hobby is floor hockey, and going top shelf, as they say, where they keep the peanut butter.