Joanne has been providing research and consulting services to industrial B2B and high tech clients as an independent consultant since 1973. Technology Management Associates, Inc.’s (TMA) focus, incorporated in 1984, is on market analysis and strategy development. Clients range from pre-startup to members of the top 10 "Global 1000" companies. She also works with representatives of international consulates and trade offices to bring technology and industrial trade missions to Chicago, using a highly interactive, proprietary process.

Together with a business partner in Japan, Joanne has also launched TMA Biotech Circle, a biotech portal that actively supports researchers, managers, funders, services providers and others in the global life sciences community through free informational content, an interactive partnering center and a monthly e-mailed news summary, BioTech Circle News.^©

Joanne is a Certified Management Consultant and is also a member of the Illinois Technology Association, Illinois Biotech Industry Organization, Technology Executives Club, Society of Automotive Engineers and others. She speaks on topics such as ethical guerilla market research, international business practices and leveraging technology for increased productivity. She received a bachelors degree in Chemistry from Illinois Institute of Technology and an MBA from Northwestern University’s Kellogg Graduate School of Management.