E-Mail Marketing
4 Triggered Emails for Business WebsitesTriggered emails are a powerful tool to get and retain consumer interest. In this article, email professional Carolyn Nye explains the use and strategy of triggered emails.
May 8, 2012
The Money Is in the E-mail List - with Craig Eubanks (6:10)In this video interview, copywriter and direct marketing expert Craig Eubanks discusses the value of an e-mail list to a small business. Your two most valuable assets are your list of (1) your prospective customers and (2) your existing customers. E-mail enables you to reach both directly. Nov 8, 2011
Tips to Improve E-mail Effectiveness - with Melissa Mackey (5:43)In this video interview, Internet marketing expert Melissa Mackey discusses various ways to increase the value of e-mail marketing to your business. Some ideas she discusses are getting subscribers, developing interesting content, e-mail frequency, and testing in order to optimize. Aug 9, 2011
Easy Ways to Integrate Your Web Marketing and Accelerate your BusinessYou're online business will grow faster when you integrate your various online spots by cross linking, says Internet marketing expert Lorrie Thomas. She describes various automatic tools that can interconnect Twitter, blog, Facebook, LinkedIn, and RSS feeds, plus making the most of e-mail signatures. Mar 15, 2011
Programs I Use on My Website. Part 3. E-mail ProgramsIn this article, Dr. Wilson shares his recommendations for e-mail marketing programs that he uses in his online business. Types of programs he covers include an E-mail Marketing Service (EMS), sequential autoresponder, desktop mailer, incoming e-mail handler, and a newsletter co-registration program. Nov 30, 2010
How to Write an Effective E-mail Subject Line with Jeff Sexton (5:16)In this video interview, copywriting and conversion expert Jeff Sexton offers some tips on writing e-mail subject lines that get the click-through. He explains how to increase click-throughs using various types of hooks as well as Robert Cialdini's '6 weapons of influence.' He discusses how to test subject lines for best results. May 18, 2010
Spam, Spam Bots, and Double Opt-in E-mail ListsIn this article, Dr. Ralph Wilson discusses why attacks by spam bots that subscribe bogus e-mail addresses to lists have caused him to use a double opt-in (or confirmed opt-in) system, rather than a single opt-in system for his e-mail lists -- even though this keeps his lists from growing as rapidly. Apr 20, 2010
E-Mail + Social Bookmarking = Instant RankingsIn this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list. Jan 26, 2010
Don't Neglect E-mail Marketing - Jim Sterne (7:50)In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social medium and the effective workhorse of business. He recommends: (1) Be responsive -- reply to e-mails promptly. (2) Be human -- respond on a personal note. (3) Segment your clients by behavior to increase revenues. Jun 16, 2009
Which Is Better -- an E-zine or a Blog?In this article Dr. Wilson explores the strengths of newsletter and website articles and compares them with the strengths of blogs and blog software. He concludes that each has its place. He's using both!
Apr 14, 2009
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