E-Mail Marketing
How to Write an Effective E-mail Subject Line with Jeff Sexton (5:16)In this video interview, copywriting and conversion expert Jeff Sexton offers some tips on writing e-mail subject lines that get the click-through. He explains how to increase click-throughs using various types of hooks as well as Robert Cialdini's '6 weapons of influence.' He discusses how to test subject lines for best results. May 18, 2010
Spam, Spam Bots, and Double Opt-in E-mail ListsIn this article, Dr. Ralph Wilson discusses why attacks by spam bots that subscribe bogus e-mail addresses to lists have caused him to use a double opt-in (or confirmed opt-in) system, rather than a single opt-in system for his e-mail lists -- even though this keeps his lists from growing as rapidly. Apr 20, 2010
E-Mail + Social Bookmarking = Instant RankingsIn this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list. Jan 26, 2010
Don't Neglect E-mail Marketing - Jim Sterne (7:50)In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social medium and the effective workhorse of business. He recommends: (1) Be responsive -- reply to e-mails promptly. (2) Be human -- respond on a personal note. (3) Segment your clients by behavior to increase revenues. Jun 16, 2009
Which Is Better -- an E-zine or a Blog?In this article Dr. Wilson explores the strengths of newsletter and website articles and compares them with the strengths of blogs and blog software. He concludes that each has its place. He's using both!
Apr 14, 2009How to Format E-Mail Newsletters, Part 4In this last of a 4-part series, Dr. Wilson explains how to get your e-mail newsletter read by putting WIIFM right up front and how to build relationships through e-zines. Jan 20, 2009
How to Format E-Mail Newsletters, Part 3In part 3 of this series on formatting e-mail newsletters, Dr. Wilson explains how to mix text and graphics for best readability, how to optimize image file size for fast downloading, and how to create a spare but attractive look-and-feel.
Jan 13, 2009How to Format E-Mail Newsletters, Part 2In this second in a series of articles on formatting e-mail newsletters, Dr. Wilson suggests using standard HTML tables for formatting, even though CSS positioning is now standard for web page design. He also makes important recommendations about line length, multiple columns, type contrast, and compressible designs. Jan 11, 2009
How to Get Higher E-Mail Deliverability Using Feedback Loops
E-mail deliverability expert Anne P. Mitchell explains what e-mail feedback loops are, why they're important, and how they can help you get a higher percentage of e-mails delivered.
Dec 30, 2008How to Format E-Mail Newsletters, Part 1Dr. Wilson explains how to format e-zines and business e-mails with e-mail best practices. In part 1 of this series he explains how to format the subject line, the From: field, and how to select between HTML and text-only formats. Dec 9, 2008
Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!
