E-Mail Marketing

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How to Get Higher E-Mail Inbox Deliverability with Matt Allen (9:34)
  Dr. Ralph Wilson interviews Matt Allen at Ad:Tech in San Francisco. Allen is Sales Director for iContact, an E-mail Service Provider (EMS). He explains the various factors involved with getting high inbox deliverability. The formula includes the reputation of the EMS as well as the sender, relationships with the major ISPs, and checking e-mails for spammy words before sending.
Apr 22, 2008 - 4:43:00 AM

Reputation: The New E-mail Delivery Buzzword
Dr. Wilson discusses the concept of e-mail sender 'reputation.' It has two aspects: (1) reputation with your subscribers, which will affect the e-mails they open and tag as spam, and (2) reputation with major ISPs, based on factors such as open rates, bounce rates, whitelisting, blacklisting, certification, etc.
Dec 11, 2007 - 6:19:00 AM

Getting Emails Relevant--and opened--with Maxine Grossman (7:24)
Maxine Grossman of Got Corp. explains some factors in getting e-mails opened. They center on strong relevancy to the recipient and consistent frequency. Segmenting your list can increase relevancy of your messages.
Oct 16, 2007 - 10:10:00 AM

Best Practices that Improve E-Mail Deliverability (Part 4)
In this final part in a 4-part series, Dr. Wilson suggests: (11) deal quickly with spam complaints, (12) contract with a reputation service provider such as Habeas, Sender Score Certified (SSC), or Goodmail, (13) offer a text alternative for subscribers, and (14) establish relationships with the Major ISPs, such as AOL, MSN, and Yahoo!
Sep 25, 2007 - 11:49:00 AM

Best Practices that Improve E-Mail Deliverability (Part 3)
Dr. Wilson continues his study of techniques to improve inbox delivery with three additional methods: (8) monitoring blacklist reports and acting to get your domian name removed, (9) employing SPF records and DomainKeys to prevent spammer spoofing of your domain name, and (10) responding promptly to challenge-response requests.
Sep 4, 2007 - 1:48:00 AM

Best Practices that Improve E-Mail Deliverability (Part 2)
In this second article in a series on improving e-mail deliverability, Dr. Wilson discusses steps 5 through 7: (5) Be alert to spam trigger words and how they might affect SpamAssassin. (6) Ask subscribers to add you to their 'whitelist'. (7) Sutdy e-mail delivery reports.
Aug 28, 2007 - 10:39:00 AM

Best Practices that Improve E-Mail Deliverability (Part 1)
Dr. Wilson begins a multi-part series on increasing e-mail deliverability. In this issue he recommends using a reputable e-mail marketing service (EMS), unsubscribing bouncing e-mails, using multi-part MIME rather than bare HTML, and minimizing graphics in e-mail messages.
Aug 14, 2007 - 1:46:00 PM

8 Ways to Combat E-mail 'List Fatigue'
E-mail list fatigue is a term from the direct mail industry that describes a list that is less and less responsive. This happens to e-mail lists when recipients become disinterested. Dr. Wilson sees some list fatigue to be inevitable, but suggests eight ways to combat this kind of interest erosion to your list.
Aug 7, 2007 - 8:37:00 AM

12 Ways to Build Your E-mail List

Building an e-mail newsletter list can pay big dividends. Dr. Wilson outlines 12 different methods to build a list, including priority placement, multiple subscription forms, a rationale and incentive, co-registration, and reciprocal plugs in complementary newsletters.

Jul 31, 2007 - 10:44:00 AM

How to Get People to Open Your E-Mails: Subject Lines, Pt. 2
In this article e-mail marketing expert Lydia Sugarman gives tips for developing subject lines that will be opened by recipients. She discusses descriptive vs. sales-y, From: and Subject: synergy, spammy subject lines, testing, emphasizing benefits, and meeting expectations.
May 3, 2007 - 9:11:00 AM