E-Mail Marketing
Don't Neglect E-mail Marketing - Jim Sterne (7:50)In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social medium and the effective workhorse of business. He recommends: (1) Be responsive -- reply to e-mails promptly. (2) Be human -- respond on a personal note. (3) Segment your clients by behavior to increase revenues. Jun 16, 2009
Which Is Better -- an E-zine or a Blog?In this article Dr. Wilson explores the strengths of newsletter and website articles and compares them with the strengths of blogs and blog software. He concludes that each has its place. He's using both!
Apr 14, 2009How to Format E-Mail Newsletters, Part 4In this last of a 4-part series, Dr. Wilson explains how to get your e-mail newsletter read by putting WIIFM right up front and how to build relationships through e-zines. Jan 20, 2009
How to Format E-Mail Newsletters, Part 3In part 3 of this series on formatting e-mail newsletters, Dr. Wilson explains how to mix text and graphics for best readability, how to optimize image file size for fast downloading, and how to create a spare but attractive look-and-feel.
Jan 13, 2009How to Format E-Mail Newsletters, Part 2In this second in a series of articles on formatting e-mail newsletters, Dr. Wilson suggests using standard HTML tables for formatting, even though CSS positioning is now standard for web page design. He also makes important recommendations about line length, multiple columns, type contrast, and compressible designs. Jan 11, 2009
How to Get Higher E-Mail Deliverability Using Feedback Loops
E-mail deliverability expert Anne P. Mitchell explains what e-mail feedback loops are, why they're important, and how they can help you get a higher percentage of e-mails delivered.
Dec 30, 2008How to Format E-Mail Newsletters, Part 1Dr. Wilson explains how to format e-zines and business e-mails with e-mail best practices. In part 1 of this series he explains how to format the subject line, the From: field, and how to select between HTML and text-only formats. Dec 9, 2008
How Do I Get Visitors to My Site? Part 4. Traffic from Former VisitorsIn this final article in a 4-part series, Dr. Wilson recommends developing an e-mail newsletter of value to get subscribers and to conserve the expense of SEO and advertising. He explains the type of content, how to get visitors to sign up and tips for generating content and publishing regularly. Oct 28, 2008
How to Get Higher E-Mail Inbox Deliverability with Matt Allen (9:34)Matt Allen explains the various factors involved with getting high inbox deliverability. The formula includes the reputation of the EMS as well as the sender, relationships with the major ISPs, and checking e-mails for spammy words before sending. Apr 22, 2008
Reputation: The New E-mail Delivery Buzzword
Dr. Wilson discusses the concept of e-mail sender 'reputation.' It has two aspects: (1) reputation with your subscribers, which will affect the e-mails they open and tag as spam, and (2) reputation with major ISPs, based on factors such as open rates, bounce rates, whitelisting, blacklisting, certification, etc. Dec 11, 2007
Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!
