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How to Get Higher E-Mail Inbox Deliverability with Matt Allen (9:34)Dr. Ralph F. Wilson, Web Marketing Today - Apr 22, 2008 |
Dr. Ralph Wilson interviews Matt Allen at Ad:Tech in San Francisco. Allen is Sales Director for iContact, an E-mail Service Provider (EMS). He explains the various factors involved with getting high inbox deliverability. The formula includes the reputation of the EMS as well as the sender, relationships with the major ISPs, and checking e-mails for spammy words before sending.
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