E-Mail Marketing video

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Don't Neglect E-mail Marketing - Jim Sterne (7:50) Dr. Ralph F. Wilson - Web Marketing Today - Jun 16, 2009

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In this video interview, e-mail and metrics guru Jim Sterne explains that e-mail is the first social media and the effective workhorse of business. He recommends: (1) Be responsive -- reply to e-mails promptly. (2) Be human -- respond on a personal note. (3) Segment your clients by behavior to increase revenues.

Jim Sterne is the founder of the eMetrics Marketing Optimization Summit and the Web Analytics Association (WMA). He serves as a consultant to Fortune 500 companies through his Target Marketing of Santa Barbara. This interview was recorded in May 2009 at the eMetrics Marketing Optimization Summit in San Jose, California.