Global Marketing
Content Marketing Requires a Point of View
Of all the diet gurus, what factors really determine who you’ll read, follow, and buy from? It’s likely not performance or documented results or scientific evidence. Almost all major, well-known diets can claim those three factors. But fad diets — with none of those factors — oftentimes manage to attract just as many adherents. In those cases, it isn’t a matter of results. It’s likely a matter of users selecting an expert’s advocated position that matches their own inclinations.
May 21, 2012
Tips on Targeting Other Countries with Google AdWordsIn this brief article, International search marketer Anne Kennedy offers four tips on how to target your Google AdWords PPC ads to be seen in specific countries around the world. Mar 27, 2012
How to Optimize Your Site for Google in Foreign CountriesYou may know how to do search optimization (SEO) on sites in your own country, but what about when you expand overseas? Global marketing expert Anne Kennedy offers 4 tips to tweak what you know about SEO to your foreign language sites and subdomains. Feb 14, 2012
How to Point Google to the Country You're TargetingGoogle can get confused about the language and/or country you're targeting, meaning your site isn't deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages are targeting overseas. Jan 10, 2012
How to Conduct Global Keyword ResearchIf you decided to expand your business globally, you'll need to do effective research in order to get people to your site -- both organic and paid search customers. In this article, global Internet marketing expert Anne Kennedy explains the pitfalls and how to get around them. Oct 18, 2011
Global PPC: How to Get Started in Countries Beyond Your BordersIn this comprehensive article, global Internet marketing expert Anne Kennedy explains how to get started using PPC advertising in foreign countries. She recommends using native speakers for keyword research. While Google is dominant many places, get familiar with other dominant search engines in Russia, China, and South Korea. May 31, 2011
Marketing Globally with Social Media: Is Facebook all you need?In this article, global marketing expert Anne Kennedy surveys the strength of Facebook around the world, and highlights countries where other social media have eclipsed its popularity, notably in Brazil, China, and Russia. She concludes with suggestions for beginning your marketing worldwide via social networks. Mar 22, 2011
3 Resolutions to Help You Reach a Global MarketIn this article, global Internet marketing expert Anne Kennedy explains some of the ins and outs of marketing your products or services to the world. She covers translation, using native speakers, finding local search terms and search engines, and using country-specific domains for maximum reach. Jan 11, 2011
Globalizing: Should I Translate My Website? with Anne Kennedy (7:33)In this video interview, Anne Kennedy discusses some of the factors that are important in making your website available for global marketing. You can't just translate a website, it must be localized for the culture you are targeting. Sep 14, 2010
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