Linking Strategies
5 Link Building Dos and Don'tsIn this article, SEO expert Dev Basu helps you assess the new landscape of keeping search rankings without getting penalized. He offers 5 areas of good linking practices and contrasts them with 5 kinds of practices that will get your site penalized and lower your rankings. Apr 17, 2012
How Risky Linking Can Hurt Your Rankings - with Todd Friesen (5:44)In this video interview, SEO expert Todd Friesen explains how over-optimizing keywords can get you in trouble, so that Google will downgrade you for what it perceives as unnatural linking patterns. Then he describes how to fix such a problem to regain your rankings. Dec 27, 2011
How to Use Twitter for Link Building and Social SignalsSince Google is using tweets in its ranking algorithm, it's important to focus on increasing Twitter activity. In this article, SEO expert Dev Basu gives 5 tips for getting quality links from Twitter.
May 17, 2011
How to Use LinkedIn and Twitter for Link BuildingIn this article, link building and SEO expert Eric Enge explains how to take advantage of social media tools LinkedIn and Twitter to obtain links. Through LinkedIn, you can identify and contact key people who might link to you. Through Twitter you can generate links to content deep within your site. Oct 26, 2010
How to Keep Link Building from Biting Back with Jim Boykin (5:07)In this video interview link building expert Jim Boykin explains how to avoid the downside of link building. He warns against buying links, and explains the dangers and relative value of reciprocal linking, viral 'linkbait,' social media links, and building link-worthy content. Oct 5, 2010
How to Find Quality Links via Guest PostsIn this article, linking expert Eric Enge explains how to use Guest Posts in the right blogs to get not only high quality links to your site, but also build relationships with new readers. He explains how to identify appropriate blogs, suggest an appropriate topic, and get your post published. Sep 7, 2010
Building a Backlink Profile of Your CompetitorsIn this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor's website. First, you can request from the same webmasters a link to your site. Second, you can discover site categories that might have an interest in your type of site. Jul 20, 2010
The Psychology of LinkingIn this article, SEO and linking expert Eric Enge explains how some linkers became stingy about linking in fear of 'leaking' PageRank. To get relevant links, says Enge, you need to understand site owners' varying motivations for linking, as well as designing your site to attract links. He discusses some of the elements that attract potential linkers. May 18, 2010
Why You Need Links to Get High RankingsWhat sense does getting links make in the big picture of ranking high on the search engines? In this article, linking specialist Eric Enge explains why search engines ended up with links to represent human 'citations,' as recommendations for websites. This is the first in a series of articles on linking strategies. Mar 16, 2010
E-Mail + Social Bookmarking = Instant RankingsIn this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list. Jan 26, 2010
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