Linking Strategies



Dev Basu, local search and SEO expert5 Link Building Dos and Don'ts
In this article, SEO expert Dev Basu helps you assess the new landscape of keeping search rankings without getting penalized. He offers 5 areas of good linking practices and contrasts them with 5 kinds of practices that will get your site penalized and lower your rankings. Apr 17, 2012

Todd Friesen, SEO expertHow Risky Linking Can Hurt Your Rankings - with Todd Friesen (5:44)
In this video interview, SEO expert Todd Friesen explains how over-optimizing keywords can get you in trouble, so that Google will downgrade you for what it perceives as unnatural linking patterns. Then he describes how to fix such a problem to regain your rankings. Dec 27, 2011

Dev Basu, local search and SEO expertHow to Use Twitter for Link Building and Social Signals
Since Google is using tweets in its ranking algorithm, it's important to focus on increasing Twitter activity. In this article, SEO expert Dev Basu gives 5 tips for getting quality links from Twitter.
May 17, 2011

Eric Enge, SEO and linking strategy expertHow to Use LinkedIn and Twitter for Link Building
In this article, link building and SEO expert Eric Enge explains how to take advantage of social media tools LinkedIn and Twitter to obtain links. Through LinkedIn, you can identify and contact key people who might link to you. Through Twitter you can generate links to content deep within your site. Oct 26, 2010

Jim Boykin, link building and content specialistHow to Keep Link Building from Biting Back with Jim Boykin (5:07)
In this video interview link building expert Jim Boykin explains how to avoid the downside of link building. He warns against buying links, and explains the dangers and relative value of reciprocal linking, viral 'linkbait,' social media links, and building link-worthy content. Oct 5, 2010

Eric Enge, SEO and linking strategy expertHow to Find Quality Links via Guest Posts
In this article, linking expert Eric Enge explains how to use Guest Posts in the right blogs to get not only high quality links to your site, but also build relationships with new readers. He explains how to identify appropriate blogs, suggest an appropriate topic, and get your post published. Sep 7, 2010

Eric Enge, SEO and linking strategy expertBuilding a Backlink Profile of Your Competitors
In this article, linking expert Eric Enge explains the two benefits of creating a profile of backlinks to your competitor's website. First, you can request from the same webmasters a link to your site. Second, you can discover site categories that might have an interest in your type of site. Jul 20, 2010

Eric Enge, SEO and linking strategy expertThe Psychology of Linking
In this article, SEO and linking expert Eric Enge explains how some linkers became stingy about linking in fear of 'leaking' PageRank. To get relevant links, says Enge, you need to understand site owners' varying motivations for linking, as well as designing your site to attract links. He discusses some of the elements that attract potential linkers. May 18, 2010

Eric Enge, SEO and linking strategy expertWhy You Need Links to Get High Rankings
What sense does getting links make in the big picture of ranking high on the search engines? In this article, linking specialist Eric Enge explains why search engines ended up with links to represent human 'citations,' as recommendations for websites. This is the first in a series of articles on linking strategies. Mar 16, 2010

Distribution of links from AddThis social bookmarketing toolE-Mail + Social Bookmarking = Instant Rankings
In this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list. Jan 26, 2010

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