Link Strategies
Link Strategies
How to Avoid Being Penalized for Paid Links -- with Jill Whalen (6:42)
 Dr. Ralph Wilson and Jill Whalen discuss Google's new policy to reduce PageRank when they detect a website trying to manipulate rankings using paid links. Jill suggests showing care, using rel='nofollow' tags when appropriate, and making sure any paid links are in context.
Jan 29, 2008, 13:32
Link Strategies
How to Submit to Directories to Get One-Way Links
Dr. Wilson goes over the important basics of submitting your site to directories, for both paid directory listings, such as Yahoo! Search Directory and Business.com as well as free directories listings in the Open Directory Project and Jayde.com. He explains how to write the listings and recommends SubmitWolf for bulk submissions to free directories.
Jul 10, 2007, 13:59
Link Strategies Premium Content
How to Promote Your Site through Article Marketing
Dr. Wilson announces the release of his new 25-page report, "How to Promote Your Site through Article Marketing." This is a comprehensive look at this popular approach. On page 16 he reveals a secret that all SEO specialists know, but most article marketers do not, that can substantially raise site rankings.
May 18, 2007, 00:50
Link Strategies
Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRank
Free article directories flourish because (1) Google AdSense produces revenue from the content and (2) links from article help promote websites. Dr. Wilson cautions restraint in submitting articles to only a few of the best sites. The article includes a list of the top article submission 25 sites ranked by Alexa and Google PageRank.
May 8, 2007, 05:13
Link Strategies
How to Get Credit for All Your Inbound Links: Consolidate WWW and non-WWW Links
Search engines see a URL beginning with www. different that one without the www. So if your site has links in both the with and without-www formats, your link popularity will be split between the two, not added together. The author explains the four steps to correct the situation, including a fix involving a 301 direct technique in the .htaccess file. He also mentions the Google-only fix available within Google's Webmaster Tools.
Mar 29, 2007, 14:16
Link Strategies
What Personalized Search Results Mean for Link Building
Author Eric Ward examines the effect of Google's new Personalized Search Results (PSRs) on search engine optimization (SEO), since results will now vary from one search to another depending upon their search histories. He recommends making it easy for people to add your content feeds or bookmarks to Google Bookmark or Y! or other personalized sites. He concludes with links to related articles.
Mar 22, 2007, 11:06
Link Strategies
The Pros and Cons of Buying Links
Eric Ward advises against purchasing text links in order to increase PageRank. Since paid ads are considered by Google a violation of their quality guidelines, use of paid text links can result in banning of your website -- too high a risk to take.
Feb 6, 2007, 14:57
Link Strategies
Artificial Linking and Search Rankings
The author defines an "artificial link" as "any link that you obtain or create with the goal of fooling a search engine's algorithm into thinking that link was freely earned." Since search engines already can detect many artifical linking schemes, he recommends not relying on reciprocal links as your only strategy, but also seek directory links to your site.
Nov 2, 2006, 16:19
Link Strategies
Three Ways to Get Non-Reciprocal Links
The article outlines three strategies to obtain non-reciprocal links: (1) Develop depth of content worth linking to. (2) Search for sites to "Add URL." (3) Write a "give away" article.
Jun 21, 2006, 20:45
Link Strategies -- Doctor Ebiz Q&A
Google's Index Shows Only a Few Backlinks
When queried, Google shows only a fraction of the backlinks to a site than show in Yahoo and MSN. Though there are a lot of theories, we don't know the reason. We do know that Google isn't showing all the sites linking to yours and that they judge your site by more than they are showing.
Apr 5, 2006, 17:28
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