Linking Strategies
Using Social Media to Create Links to Your Site - Stephan Spencer (8:10)In this video interview, SEO expert Stephan Spencer explains how producing viral social media can produce interest from bloggers and journalists, who create links to your site. These links result in higher rankings in the search engines that ultimately bring targeted traffic to your site. Jun 30, 2009
How to Use Social Media for Affiliate Marketing Links - Shawn Collins (8:04)Affiliate marketing expert Shawn Collins explains how to use social media to get links for affiliate marketing. He explains how he does this with YouTube, Flickr, blogs, and Twitter, with a number of innovative ideas. Feb 10, 2009
Innovative Ways to Get Links without Paying for Them - Aaron Wall (5:58)
SEO expert AaronWall shares ways to get links to a site. Ideas include methods that include discounts and coupons, blog content, redirecting affiliate links, contests, offline networking, guest articles, and journalist fodder. Dec 17, 2008
3 Ways a Blog Can Bring Links to Your Site with Ross Dunn (5:32)In this video interview SEO expert Ross Dunn explains how writing a blog opens up three ways to get links to your site: (1) links to your site in the blog content or bio, (2) links to the blog which is seen on aggregator sites, and (3) links on social bookmarking sites which bookmark the blog, links that are often indexed by search engines. Sep 2, 2008
How to Deploy Your Link Building Budget for Maximum Impact
Eric Ward outlines possible link building strategies for new sites and for competitive niches. He encourages do-it-yourself link building guided by a bit of consulting from an expert, since it builds awareness and can be employed as a long-term strategy. Jun 24, 2008
How to Avoid Being Penalized for Paid Links -- with Jill Whalen (6:42)
Dr. Ralph Wilson and Jill Whalen discuss Google's new policy to reduce PageRank when they detect a website trying to manipulate rankings using paid links. Jill suggests showing care, using rel='nofollow' tags when appropriate, and making sure any paid links are in context. Jan 29, 2008How to Submit to Directories to Get One-Way Links
Dr. Wilson goes over the important basics of submitting your site to directories, for both paid directory listings, such as Yahoo! Search Directory and Business.com as well as free directories listings in the Open Directory Project and Jayde.com. He explains how to write the listings and recommends SubmitWolf for bulk submissions to free directories. Jul 10, 2007
How to Promote Your Site through Article Marketing
Dr. Wilson announces the release of his new 25-page report, "How to Promote Your Site through Article Marketing." This is a comprehensive look at this popular approach. On page 16 he reveals a secret that all SEO specialists know, but most article marketers do not, that can substantially raise site rankings.
May 18, 2007
Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRankFree article directories flourish because (1) Google AdSense produces revenue from the content and (2) links from article help promote websites. Dr. Wilson cautions restraint in submitting articles to only a few of the best sites. The article includes a list of the top article submission 25 sites ranked by Alexa and Google PageRank.
May 8, 2007
How to Get Credit for All Your Inbound Links: Consolidate WWW and non-WWW LinksSearch engines see a URL beginning with www. different that one without the www. So if your site has links in both the with and without-www formats, your link popularity will be split between the two, not added together. The author explains the four steps to correct the situation, including a fix involving a 301 direct technique in the .htaccess file. He also mentions the Google-only fix available within Google's Webmaster Tools. Mar 29, 2007
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